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Marketing Study

Marketing Study

I am looking for help with marketing research and product refinement. I would like to complete this project by the end of May.

Background

Our company has been selling to a very specific market niche for 20 years. About 6 months ago, we released a new Software as a Service (SaaS) product for our customers. This new product allows our traditional customers to use mobile devices (iPhone, Android, Blackberry) to access a hosted version of our software.

We have priced our product at $US20 per month, per user. We have 2 salespeople who make outbound calls and respond to inquiries from our website.

Sales have been poor. Given that it takes our current target customers almost a year to make a decision to buy our product, the sales cycle for our current market is far too long. Timing is bad, because our traditional market niche is at the bottom of a funding cycle and is not expected to recover for 2-3 years. It costs us far too much to acquire new customers.

I would like to identify markets where, with as few modifications as possible, we might get relatively quick sales with the software we have developed.

Project Scope

* assist with the development of the market evaluation scorecard (see below)

* identify twenty five (25) new probable markets for our software (excel spreadsheet)

* recommend the top five (5) probable markets

You

The best person for this role will have at least the following background:

* excellent understanding of written and spoken English

* strong research skills

* strong business analysis skills

* experience with similar projects

* creativity and flexibility

Bidder Selection

I will provide all bidders with a detailed feature sheet of our current product and I will share with all bidders any changes to the specifications. I will ask all bidders to complete a brief questionnaire that substantiates their qualifications. Please feel free to add other information about yourself or make recommendations regarding this project that you feel will help me select you.

I will select three (3) candidates as finalists and will offer each the opportunity to discuss the project with me on Skype. Based on this interview, bidders may raise or lower their bids. I will ask all finalists to provide 3 references of similar work you have done in the past 3 years.

Why this is a good project?

* I promise to pay on time

* I provide excellent references for a job well done (Freelancer and LinkedIn)

* I will be fair and professional

* I will share other relevant projects with you

Detailed Project Specifications

Scorecard

This is an idea of the attributes of the scorecard I would like to use to evaluate 25 prospective markets. Each prospect will be graded out of 100. Please feel free to recommend weighting and other attributes you feel should be included.

* name of market vertical

* size of market

* top 5 potential customers (name, URL)

* top 5 reasons why customer would buy our product

* top 5 problems our software will solve

* top 3 competitors in vertical

* sales cycle (range)

* total / 100 points

Recommendations (top 5)

For each of the top five (5) markets identified by scorecard, I would like to dig deeper to identify:

* 3-5 elements of value proposition

* top 10 most important product features

* top 5 prospective customers

* name of decision maker (name, title, email, telephone) at prospective customer

* validate sales cycle with decision maker

* clarify the problems our product will solve

* top 3 probable sales channels/resellers

* recommend feature and/or pricing changes

Project Requirements

The future of our company may ride on this study.

* need documented references that substantiate your facts

* need good business rationale for your recommendations

* final report in MS-Word or GoogleDocs format

Kỹ năng: Tiếp thị, Viết báo cáo, Nghiên cứu, Research Writing

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Về Bên Thuê:
( 27 nhận xét ) North Vancouver, Canada

Mã Dự Án: #1047139

Đã trao cho:

MilenaP

I am Bachelor in marketing management

$750 USD trong 30 ngày
(14 Đánh Giá)
5.3

24 freelancer đang chào giá trung bình $1100 cho công việc này

swiftcult22

waiting for your response. please refer pmb thanks

$750 USD trong 10 ngày
(225 Đánh Giá)
7.3
Mairas

Hi There I would love to work on your project. My work will be original and well researched. It will be delivered to you on time. Can provide you samples of my work if the need be. Need to discuss further to finalize m Thêm

$900 USD trong 20 ngày
(137 Đánh Giá)
7.2
shubhrak

Hello! I am an experienced marketing researcher and a professional MBA. Please see PM for my detailed bid. Thank you! Best Regards, Shubhra Kumar

$1200 USD trong 25 ngày
(29 Đánh Giá)
5.7
GuaranteedTop10

please see pm

$750 USD trong 1 ngày
(26 Đánh Giá)
5.6
sneha4

Hello... Please see PMB

$1500 USD trong 30 ngày
(25 Đánh Giá)
5.5
mzungu1

I hold an MBA and have extensive experience in marketing research. Please refer to PM for more details. Thank you.

$1000 USD trong 15 ngày
(8 Đánh Giá)
4.9
anExpert1

Please read the PM

$1200 USD trong 45 ngày
(3 Đánh Giá)
4.0
BusinessTechLabs

Ean, Please see PM for details on our bid. Regards, Uday -- Partner | BTL

$1000 USD trong 5 ngày
(1 Đánh Giá)
2.7
mwprojas

Please review private message sent to your account for a detailed bid.

$1500 USD trong 20 ngày
(1 Đánh Giá)
2.3
Jsherm101

Hi, Please see you PMB Thanks.

$1000 USD trong 30 ngày
(3 Đánh Giá)
2.2
rockprata

Hi. Nice job opportunity. I'd like to make a few suggestions. 1. I think that your problem is more in the sales department than the marketing. Perhaps you should follow a more creative plan to provide a tight pitch. Thêm

$1250 USD trong 30 ngày
(0 Đánh Giá)
0.0
robinbarua

Hi, quality writer is here, please check the PMB/Inbox

$1500 USD trong 15 ngày
(0 Đánh Giá)
0.0
niqlin

refer to pm for bid details

$1000 USD trong 10 ngày
(0 Đánh Giá)
0.0
muhehe1000

I am a 43 year old Kenyan with a strong and lengthy background in advanced, socio-economic, environmental proposal writing and studies which mainly center on the Millennium Development Goals for developing countries. Thêm

$1000 USD trong 10 ngày
(0 Đánh Giá)
0.0
aaa2011

Please refer to the PM

$1500 USD trong 20 ngày
(0 Đánh Giá)
0.0
SantiagoPalacios

It sound really interesting for me your case, I am a Marketing student, so your case is very interesting for me, and I would like to analice it. I am really good to innovate and generate new ideas to keep the atention Thêm

$989 USD trong 30 ngày
(0 Đánh Giá)
0.0
E3professional

I am interested in this opportunity. Please check PM for my details

$1250 USD trong 30 ngày
(0 Đánh Giá)
0.0
catchanimesh

Hi please see my resume and contact me for any discussion Regards ANimesh Biswas

$1250 USD trong 25 ngày
(0 Đánh Giá)
0.0
sqbjvd

I am new to this website much like you are and am looking for quality reviews for my work. As far as your work is concerned, I am sensing that there are probably a few changes you might want for your software too. Reme Thêm

$1000 USD trong 20 ngày
(0 Đánh Giá)
0.0
Sammarcwhite17

Hi, I am a corporate research consultant, with 6 years experience in the mergers and acquisitions market - creating research lists for shareholders of privately owned companies looking to sell their business. My work Thêm

$1200 USD trong 10 ngày
(0 Đánh Giá)
0.0