I would like someone to help in building a strategy of Employees advocacy program as part of our employer brand strategy.
Our main objective is to use our employees as an advocates to the company as employer to increase our position in the market as employer of choice. Mainly in LinkedIn and Company representation.
Covering the following:
2- Implementation Plan
3- Selection Criteria
4- How to make it interesting to advocates
5- Way of communication with Advocates
6- Way of tracking the success
We have already built an Employer brand strategy where we focus in tow main things:
1- Mass targeting
2- Segmented targeting which depends on talent acquisition needs and plan
And I am available to answer any question