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Marketing case study “ Value creation in art galleries: A service logic analysis”

Read the Value Creation study “Value Creation in art Galleries and answer the following questions:

1. Identify the stakeholders involved in the study?

a. Based on the information and the nature of the service discuss importance of the

interaction of the Stakeholders in the creation of the value?

2. Identify and discuss the types of values that are part of the services provided?

3. Discuss the customer values creation concept in the art gallery (the customer sphere)?

How does this benefit the visitors/customers?

4. What is the lasting Value that Art customer could take and what is the long-term

impact?

5. Discuss the service Logic and the value creation of the art gallery?

Kĩ năng: Nghiên cứu, Tiếp thị

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