I am trying to find ways to expand the reach of the non-profit organization/website mycandles.org. The concept of the site revolves around the Catholic idea of the votive candle, in which you pay $1 and light a candle for a deceased person in order to send them a prayer. The site allows you to light a virtual candle for $1, which enables you to create a profile and write a story about an event or deceased person and donate that $1 to a charity of your choice. At the moment, the site and concept is pretty underdeveloped, and I would like to expand the reach of the organization, by finding creative and cheap ways to market the concept (i.e. by finding local organizations in Fairfield County, Connecticut in the United States to partner with, by thinking of free content to give away to attract people to the site, by thinking of innovative/cost effective ways to market the site such as Social Media etc.). To clarify-since this is a non-profit, I would like to make to expand it's reach, but don't want to do any marketing methods that would be very expensive (i.e. over $500). I would like the person who completes this task to create a 4-5 page single spaced report with the following information:
1. Research information on other religions/groups besides Catholics who light candles to commemorate the dead. Describe the ceremonies in which these candles are lit.
2. Become a member of [url removed, login to view], browse through the site, write information about the user experience, and find innovative ways to make the site better (i.e. my idea was to allow users to create a video to commemorate the dead instead of just a written profile)
3. Find organizations in Fairfield County, Connecticut, that would be good to partner with as well as national organizations that would be good to partner with. Include the address of these organizations, contact information, and a link to their website
4. Identify cutting edge and cost-effective (under $500 USD) ways to expand the reach of the site. This could include things such as partnering with bloggers, working extensively with Social Media (either ads or creating a page and giving away valuable content), ideas for smart phone apps, viral videos, etc. BE SPECIFIC WITH SUGGESTIONS. They should be actionable and provide clear step-by-step instructions to make them a reality.
This task is not especially complicated and does not require a lot of technical expertise but I expect it to be very thorough (i.e. make sure to include contact information for every person/group you recommend as well as step-by-step instructions for every plan that you suggest). I also expect innovative/cutting edge methods to market the site (i.e. new i-phone apps/websites that could be used to advance the site's reach). I know a good bit about marketing myself, so please don't provide simple, vague, or common-sense solutions. If you need more specific information about what I'm looking for, just message me to let me know.