I have recently started two simple Adwords campaigns that have one keyword group with two ads in each campaign. Both campaigns are targeting searchers that are having either Federal (U.S.) or California (state) income tax problems. I am looking to increase my quality scores and ad positioning to increase my clicks.
One campaign is seeking clicks for searchers looking for help dealing with the IRS (federal) or California (state) authorities taking part of their wages to pay their unpaid taxes. This is called a garnishment or levy (synonyms).
The other campaign is seeking clicks for searchers looking for help with unpaid federal or California state income taxes. Unpaid taxes are referred to as back taxes.
My website was created using weebly.com. This service has its own proprietary web page creation tool. It is not complicated but it might make sense for me to modify the web pages as directed.
I am looking for an expert to guide me in improving my campaigns. Please tell me about your experience with Adwords and any certifications that you have.