1a) SEO, SEM Consulting including keyword/competitor analysis
1b) Website “on page SEO” to make website & content “visible” to search engines (FTP access will be supplied)
1c) Submissions to 800 directories
1d) Please provide guidelines for articles we should prepare
2a) 200 article submissions with content supplied by our client (about 20 articles to start from)
The total price : 100$ for the analysis, 150$ for the on page SEO report ( they will do the changes as you said that only they have access to the ftp ), 150$ for the 800 directories submissions and 200$ for 3 article submissions to 200 sites and a check up after 10 days = 600$. Money for each step put in escrow and released after that step has been done.