Italian Healthcare Center SEO Strategist

SEO Specialist for Orthopedic & Medical Equipment Rental (Italy) About Posturia Lab Posturia Lab is a new premium healthcare and orthopedic center opening in Uboldo (Lombardy, Italy). Our goal is to redefine the traditional orthopedic store by combining: Orthopedic products Mobility aids Medical devices Homecare solutions Postural wellness Professional healthcare services Medical equipment rental Unlike traditional competitors, we want to position ourselves as the leading reference for orthopedic equipment rental and patient support throughout every stage of recovery. This project is designed for long-term growth, with future expansion into multiple locations and a strong focus on digital marketing. Project Objective We are looking for an experienced SEO professional (or agency) to build the complete SEO strategy for our business. This is not a simple website optimization. We are looking for someone able to create a scalable SEO architecture that will support our growth over the next several years. The ideal candidate should think like a business consultant, not simply an SEO technician. Primary Goal Our highest priority is to dominate Google searches related to medical equipment rental rather than simply selling orthopedic products. Examples include: Wheelchair rental Hospital bed rental Electric bed rental Crutches rental Walker rental Rollator rental Knee brace rental Shoulder brace rental Post-operative equipment rental Anti-decubitus mattress rental Lift chair rental Rehabilitation equipment rental Both local searches and national informational searches are important. What We Need 1. Complete SEO Audit A complete technical analysis including: Website architecture Crawlability Indexation Core Web Vitals Mobile optimization Internal linking Duplicate content Redirects Broken links Image optimization Structured Data XML Sitemap [login to view URL] 2. Keyword Research A comprehensive keyword analysis including: Commercial keywords Local keywords Rental-related keywords Informational keywords Transactional keywords Long-tail opportunities Low-competition keywords High-conversion keywords The objective is to identify every opportunity related to orthopedic products and, above all, medical equipment rental. 3. SEO Architecture Design the ideal website structure. We expect recommendations regarding: Service pages Rental landing pages Product categories Product pages FAQ pages Blog categories Internal linking structure The website should be designed to scale as our company grows. 4. Local SEO Develop a complete Local SEO strategy including: Google Business Profile optimization Local citations Location pages NAP consistency Local schema markup Google Maps optimization Review strategy 5. Content Strategy Create a long-term content strategy including: Service pages Rental landing pages Buying guides Rental guides Recovery guides Educational articles FAQ content Comparison pages Medical equipment tutorials 6. Competitor Analysis Analyze both local and national competitors. Identify: Keyword gaps Content gaps Backlink opportunities High-performing pages Market opportunities 7. On-Page SEO Optimize: Titles Meta descriptions Heading structure Images Alt tags Internal links Structured data URLs Content hierarchy 8. Off-Page SEO Strategy Provide recommendations regarding: Link building Digital PR Authority building Healthcare directories Local citations Brand mentions 9. Long-Term SEO Roadmap Provide a roadmap covering: First 3 months First 6 months First 12 months Future expansion SEO priorities KPIs Expected growth Preferred Experience Candidates with experience in the following areas will be preferred: Healthcare SEO Orthopedic businesses Medical device companies Medical equipment rental Local SEO Service-based businesses Multi-location SEO Lead generation Please Include in Your Proposal Portfolio Previous healthcare SEO projects Similar rental business experience SEO tools you use (Ahrefs, Semrush, Screaming Frog, Google Search Console, Google Analytics) Estimated timeline Monthly pricing Reporting examples Communication frequency

Project ID: 40547313