We are working with the European leader of automotive parts (B2B)
We are looking for an SEO specialist to define a generic strategy plan for their basic website
The website will be redone and is out of scope.
Considering you are provided a website,
- what would you do to optimize the visibility on the internet in a particular region (ie: auditing the website, optimizing the code,...)
- what would you do to monitor and track the website (ie: Analytics,...)
- what would you do to engage customers to navigate your website from a 3rd party platform (ie: social media, campaigns, phone calls...)
We require a specialist with a strong understanding of performance marketing, conversion and online customer acquisition.
The freelancer will have to
- produce a list of questions to understand the business
- produce a clear and concise document explaining the different options, steps, potential tools used at a high-level, working with unknown and assumptions.
A simple bullet points document is accepted and will be used a starting point.
Depending on the quality of the document content, the same freelancer will be likely be hired to implement the whole marketing campaign and SEO.
Technical details are not required.