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I’m looking for an experienced Shopify professional to build the first two phases of a new ecommerce business, with the opportunity for ongoing work after a successful launch. I’ve owned a successful home furnishings business in San Francisco for more than 22 years and am transitioning to an online-only business. I represent an established Scandinavian rug brand with an existing product line, professional photography and a clear business direction. This is a design-forward project. I’m looking for someone who combines strong Shopify development skills with excellent visual judgment, attention to detail and a thoughtful approach to ecommerce. The goal is not simply to configure a Shopify store. I want something refined, intuitive, image-forward and distinctive, with the quality of the product reflected in the digital experience. PHASE 1 — STORE BUILD & LAUNCH • Shopify theme selection, customization and implementation • product, collection and navigation structure • approximately 16 product families • approximately 152 color variants and 77 size variants • product images and image organization • product options and variant logic • shipping, payments and essential apps • mobile optimization and final testing • practical recommendations for improving the customer experience and store management There is meaningful complexity in the product catalog and variant structure, so careful organization and good judgment will be important. PHASE 2 — CONTENT, MERCHANDISING & OPTIMIZATION • product descriptions and merchandising • image optimization and organization • on-page SEO • further UX and conversion improvements • additional product and collection development • refinement of the store based on what we learn during the initial build Phase 1 and Phase 2 are separate milestones within the same project. Please provide a fixed-price proposal of $2,500–$3,000 total and explain how you would divide the work between the two milestones. DESIGN DIRECTION I’m particularly drawn to the ecommerce websites of Roberto Collina and Cecilie Bahnsen. These are aspirational references rather than expectations for the budget. I understand that brands operating at that level have substantially larger marketing and design budgets. What I appreciate is their restraint, visual confidence, use of imagery and the way product, collection and brand storytelling work together. Please look at both websites and comment briefly on what you think they do particularly well from a design, product presentation and ecommerce perspective. I’d also like your thoughts on how some of those principles could translate to a Scandinavian rug brand with a much more complex product and variant structure. REQUIREMENTS • strong Shopify experience • proven experience building or managing substantial Shopify catalogs • experience with complex products, variants and product options • strong visual and design judgment • excellent attention to detail • highly proficient in English • excellent written and spoken communication • able to communicate clearly and naturally in English • able to work independently and take ownership • willing to question assumptions and recommend better solutions • reliable and responsive • interested in developing a long-term working relationship COMMUNICATION IS PARTICULARLY IMPORTANT TO ME. I’m looking for someone I can work with for a long time, not simply someone to complete this project. I want a partner who communicates exceptionally well, thinks ahead, notices problems before they become problems and takes genuine ownership of the work. PLEASE INCLUDE • 2–4 Shopify ecommerce websites you personally built or managed that represent your best work • your specific role on each project • examples involving complex products, variants or large catalogs • the theme you would recommend for this project and why • the Shopify apps you would recommend and why • your proposed milestones for Phase 1 and Phase 2 • your estimated timeline • your fixed price for both phases Please do not send general web development portfolios. I’m specifically interested in Shopify ecommerce work that demonstrates strong product presentation, thoughtful design and the ability to manage complex catalogs. I’m based between Stockholm and San Francisco, so reliability, communication and the ability to work independently are important. I’m looking for excellent work, thoughtful recommendations and someone I can build a long-term working relationship with. Please show me your best Shopify work and tell me how you would approach this project. My best, Kristina minimal
Project ID: 40647269
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132 freelancers are bidding on average $1,888 USD for this job

Hi — Elias here from Miami. I understand you're looking to develop the initial phases of a new e-commerce store on Shopify. The goal here is to create a robust platform that not only meets immediate needs but also allows for future growth. A common issue in projects like this is ensuring scalability and maintainability from the start. What usually matters most here is setting up a flexible architecture that can accommodate increasing traffic and evolving features without overhauling the system later. My approach would focus on clean code practices and modular design, ensuring that each component is easily maintainable and can integrate seamlessly with third-party services. I've worked on similar Shopify projects, where attention to detail in product descriptions and user experience significantly enhanced customer engagement. A few questions to better understand the scope: Q1 – What user roles and permissions do you envision for the admin and customers? Q2 – Are there specific integrations or payment gateways you plan to use? Q3 – What are your expectations for scaling as the store grows? Happy to go through the details and suggest the best technical approach. Looking forward to hearing from you.
$2,500 USD in 10 days
8.1
8.1

Hello Kristina, I’d love to help build this Shopify store. I have 15+ years of ecommerce experience and strong hands-on expertise with Shopify, complex catalogs, variants, custom themes, UX, and conversion-focused stores. For this project, I’d focus on a clean, image-first experience inspired by the restraint and storytelling of Roberto Collina and Cecilie Bahnsen, while structuring the rug variants and collections so the store remains simple for customers to browse and manage. **Proposed milestones:** • Phase 1: $1,700 — Shopify setup, theme customization, catalog/variants, apps, shipping, responsive optimization & launch • Phase 2: $1,100 — Content, merchandising, SEO, UX/CRO & final refinement • Timeline: 3–4 weeks I can also recommend the right Shopify theme and apps based on the catalog rather than overloading the store with unnecessary tools. I’m looking for a long-term partnership and can take full ownership of the Shopify side. Let's chat, Himanshu
$2,250 USD in 7 days
6.6
6.6

Hi, I'm interested in your project "Advanced Shopify Store Developer". I have relevant experience and can deliver quality results within your timeline and budget. I'd love to discuss the details. Please feel free to reach out.
$1,500 USD in 7 days
6.3
6.3

Hi, I reviewed the project to build and launch the first two Shopify milestones for a refined, image-forward Scandinavian rug ecommerce store with a complex variant catalog. I’ll implement the Shopify theme selection, customization and store structure (products, collections, navigation), then carefully model variant logic for ~152 colors and ~77 sizes across ~16 product families. I’ll organize product images, set options, configure shipping/payments and essential apps, and complete mobile optimization with final testing. For Phase 2, I’ll write product descriptions, strengthen merchandising, optimize images, and apply on-page SEO plus UX and conversion improvements based on what we learn. I focus on clean, detail-driven Shopify work, responsive communication, and thoughtful recommendations so your brand quality shows online. Let’s discuss here now.
$1,500 USD in 30 days
6.6
6.6

Hello, Not only do I specialize in Shopify development, but I've built and managed several substantial catalogs for clients like yourself. In fact, I have experience working with large product lines, such as your 16 product families with over 150 color variants and 77 size variants. This demonstrates my capability to handle product and variant organization, an essential skill within your project. On top of this, I place a strong emphasis on visual judgement and attention to detail - something that aligns perfectly with your design-forward project which aims to deliver an intuitive yet distinctive e-commerce experience. I understand the role of design in storytelling and branding, and from your references to Roberto Collina and Cecilie Bahnsen I can understand the kind of refined and high-quality aesthetic that you are aiming for - a direction that I'm confident in executing. In addition to my technical prowess, my communication skills are one of my biggest strengths. When undertaking a project like yours, effective communication is key. It's not just about delivering a website; it's about partnering with you strategically. Throughout all project phases, I keep you involved in decision-making processes while providing practical recommendations to enhance the customer experience. I am truly invested in long-term relationships, which means my commitment extends beyond just this initial build Thanks!
$1,600 USD in 12 days
6.3
6.3

With over 5 years of Shopify development experience, I understand the importance of creating a visually stunning and user-friendly ecommerce platform. Your project aligns perfectly with my expertise in Shopify theme customization and product organization. Could you share more details about the specific design elements or branding guidelines for the Scandinavian rug brand to ensure a cohesive online presence? Regards, Yogesh Kumar
$1,890 USD in 6 days
6.3
6.3

Hello, I’d love to build a refined, image-led Shopify store that reflects the quality of your Scandinavian rug brand, while keeping the complex variants and catalog structure intuitive for customers. I especially like the restrained visual direction of Roberto Collina and Cecilie Bahnsen, and I’d translate that same sense of whitespace, strong imagery, and clear product storytelling into a practical ecommerce experience. I’ll focus on thoughtful theme customization, clean product organization, mobile UX, merchandising, SEO, and conversion improvements across both phases. I can also share relevant Shopify work involving detailed product catalogs and explain the theme, apps, and structure I’d recommend. Best Regards Fizza Nadeem K
$1,600 USD in 3 days
5.7
5.7

Hi, I have extensive experience in Shopify development and will meticulously handle the Shopify theme selection, customization, product organization, image optimization, and overall store refinement to ensure a refined, intuitive, and distinctive online shopping experience. Let's discuss further to align on the project details. Please start the chat to discuss this project in detail. Regards, Sai Bhaskar
$1,500 USD in 45 days
5.4
5.4

Hello Kristina, I understand this project's real complexity isn't just Shopify setup — it's making 16 product families, 152 color variants, and 77 size variants feel effortless and image-forward, so the site reflects the quality of your rugs rather than just organizing them. My approach: Store Architecture: Thoughtful navigation, collection structure, and variant logic built to handle complexity without overwhelming the customer. Design Execution: Refined, restrained visual presentation inspired by your references — strong imagery hierarchy, confident whitespace, and storytelling that ties product and brand together. Phase 1: Theme customization, catalog/variant setup, shipping/payments, mobile optimization, and testing. Phase 2: Merchandising, product copy, on-page SEO, and conversion refinement based on real launch data. I bring strong Shopify experience with complex catalogs and variant-heavy products, paired with careful visual judgment — and genuine interest in a long-term partnership, not just a single build. Best regards
$1,500 USD in 10 days
5.4
5.4

Dear [Client], I am Ahmad Ayaz, an experienced Shopify developer and UX designer, eager to create a refined digital experience for your Scandinavian rug brand. With over a decade of expertise in ecommerce development, I propose a phased approach: Phase 1: - Customize a Shopify theme to reflect your brand - Organize products efficiently - Set up product images and variants - Integrate shipping, payments, and essential apps - Optimize for mobile and conduct rigorous testing Phase 2: - Enhance product descriptions and imagery - Optimize for SEO and user experience - Expand product offerings based on market trends - Refine based on data-driven insights post-launch I am committed to translating your brand story effectively, focusing on user engagement and conversion optimization. Let's work together to elevate your online presence and drive success for your business. Best, Ahmad Ayaz
$2,700 USD in 5 days
5.3
5.3

Hello!! Your requirements are clear: I can build a refined Shopify store for the Scandinavian rug brand, handling the complex catalog, variants, product presentation, mobile experience, SEO, and both project phases for $2,500–$3,000. * Do you already have the Shopify account and product data prepared? * Do you prefer a premium existing theme or a customized theme? * Which payment and shipping providers will you use? The design direction of Roberto Collina and Cecilie Bahnsen works through restraint, strong imagery, typography, and confident product presentation. Those principles can translate beautifully to rugs through spacious layouts, large photography, clear variant selection, and simple navigation. Relevant Shopify projects include complex catalogs, product variants, merchandising, responsive design, and conversion-focused improvements. Phase 1 can establish the store foundation, while Phase 2 focuses on content, SEO, and refinement. Let us discuss the catalog and begin. Best regards Farhin B
$1,515 USD in 10 days
4.6
4.6

Hello, the first thing I'd notice is that the variant structure (152 colors, 77 sizes) is going to be the main technical challenge. A shallow hierarchy with too many variants on one level often leads to slow load times and confusing UX, so we'll need to split variants into logical groups and use metafields for display. I've built and maintained several high-end Shopify stores with complex catalogs, including a Scandinavian design store with 200+ SKUs and nested variant logic. The key was moving variant selection logic to the backend and keeping the frontend clean with progressive disclosure. For Phase 1, I'd start with a theme that supports metafields well—Dawn with custom components works best here. We'd organize products into color families first, then sizes, and set up automated collections for merchandising. Apps like Variantify for inventory sync and Smart SEO would handle the heavy lifting. Phase 2 becomes about content refinement and conversion tweaks once we see how the catalog behaves live. The biggest unknown is image organization—if the existing photography isn't production-ready, we may need to batch process before upload. I’d split the budget 60/40 between phases (1.8k/1.2k) with a 6-week timeline, assuming 2 weeks for setup and 4 weeks for refinement. Thanks, Lazar.
$1,500 USD in 30 days
4.7
4.7

I’ve built and scaled Shopify stores with 200+ variants, complex product logic, and large catalogs before—this is right in my wheelhouse. I’ll handle Phase 1 as a clean slate: start with Dawn (lightweight, image-forward, minimal JS) for baseline performance, then extend via Shopify’s Theme Check and custom CSS/JS to match Roberto Collina’s restraint while accommodating 16 families, 229 variants, and metadata-driven filtering. For Phase 2, I’ll push image optimization via ImageKit, SEO via Plausible + custom schema, and UX via Hotjar session validation—all while keeping the catalog structure intact to avoid broken sessions or propagation issues. Fixed price at $2,800 split 60/40 ($1,680/$1,120). I can start immediately. Thanks, Andrii
$2,250 USD in 30 days
4.6
4.6

Hello Kristina, I am a seasoned Shopify developer with a keen eye for design and a track record of handling complex product catalogs. I have carefully reviewed your project requirements and am excited about the opportunity to work on your new ecommerce business. For Phase 1, I will focus on selecting and customizing a Shopify theme that aligns with your brand's aesthetic and values. I will meticulously organize your product families, color variants, and size variants to ensure a seamless user experience. Additionally, I will optimize the store for mobile devices and provide practical recommendations to enhance customer engagement. Moving on to Phase 2, I will work on refining product descriptions, optimizing images, and implementing on-page SEO strategies to drive traffic and improve conversions. I will continue to iterate on the store based on user feedback and analytics data. I have experience working on projects similar to yours and have a strong portfolio showcasing my expertise in Shopify development. I will recommend the most suitable theme and apps based on your specific needs and preferences. I am confident that my skills and experience make me the ideal candidate to bring your vision to life. I look forward to discussing the project further with you. Best regards,
$2,400 USD in 7 days
4.7
4.7

Hello, I can build your Shopify store with a refined, image-first experience while carefully structuring the 16 product families, 152 color variants, and 77 size variants for easy browsing and management. I like the restrained, editorial approach of Roberto Collina and Cecilie Bahnsen—strong imagery, whitespace, typography, and product storytelling without unnecessary UI. For your rug brand, I’d apply those principles while keeping filtering, variants, and purchasing extremely clear. I recommend a lightweight Shopify 2.0 theme with targeted customization rather than a heavily modified template. **Phase 1:** Shopify setup, theme customization, catalog/variants, navigation, payments, shipping, apps, mobile optimization and testing. **Phase 2:** Product content, merchandising, SEO, image optimization and UX/conversion refinement.
$1,500 USD in 2 days
4.8
4.8

Dear client, I have reviewed your project requirements and would like to offer you Shopify Store at a reasonable price. I will provide you website with very good quality work and ensure that you are completely satisfied with the final outcome.
$1,500 USD in 7 days
4.1
4.1

I can create your refined Shopify rug store with complex variants, product collections, mobile UX, payments, SEO, and merchandising, plus 2 months free support. Ready to start immediately.
$1,500 USD in 2 days
4.1
4.1

Hello. "PREMIUM SCANDINAVIAN RUG SHOPIFY STORE" - you need a refined store that makes a complex catalog feel simple and luxurious. I would use Shopify with a flexible premium theme and a carefully structured product data model, because 16 families, 152 colors, and 77 sizes need clarity without overwhelming the shopper. What matters most here is combining strong visual presentation with clean variant logic and easy merchandising. I will structure the catalog, customize the theme, organize imagery, configure variants, shipping, payments and apps, then handle product descriptions, SEO, UX improvements and conversion refinement across two milestones. Can you send me the current product data, photography, and preferred Shopify theme or references?
$1,500 USD in 12 days
3.8
3.8

Hello, I will meticulously develop a design-forward Shopify store for an established Scandinavian rug brand, focusing on visual appeal, product quality, and a refined customer experience. With expertise in Shopify, complex product catalogs, and strong visual judgment, I aim to create a distinctive and intuitive online platform. Let's discuss further details. Thanks
$1,500 USD in 7 days
3.7
3.7

Hi, I understand the need for an experienced Shopify professional to bring your Scandinavian rug brand online. With my expertise in Shopify, Shopify Development, and Visual Design, I am confident in delivering a refined, intuitive, and visually striking ecommerce platform for your products. Having worked on similar design-forward projects, I assure you of professional quality, fast communication, and clean file delivery. In approaching this project, I would focus on meticulous Shopify theme customization, product organization, and mobile optimization. Utilizing tools like Photoshop and Figma, I would ensure a seamless user experience with attention to detail in product presentation and image optimization. For a glimpse of my capabilities, please review my portfolio: https://www.freelancer.com/u/laibaamir1 I invite you to discuss further details and share samples tailored to your niche. Let's collaborate to create a distinctive digital experience for your brand. Looking forward to the opportunity to work together. Best regards, Laiba
$1,500 USD in 7 days
3.9
3.9

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