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About Ruby Ruby is a UK-based online home and garden store. We supply cladding, pergolas, sheds, carports and garages, gates, planters, porches and more, manufacturing and machining all our timber on site. Last year we generated £8m in revenue, split roughly 50/50 between website and phone orders, and we're targeting 30% year-on-year growth. Our focus is on producing high-quality products in the UK while taking the hassle out of ordering, giving customers as much information as possible for a smooth, self-serve experience. In an industry that tends to lag behind, Ruby stands out with a modern, clean and simple approach. Our customers Our target audience is homeowners aged 50+ with high income or savings. Average order value is £450 on the website and £900 by phone, and we regularly take orders in the £000's, even online. Because of this, presentation matters: we use high-quality photography and product renders throughout the site. The site needs to deliver all the information a customer needs to buy confidently, with a clear route to contact us if they get stuck. Our phone lines stay open until 10pm to give the best possible service. Where the site is now We're on Shopify Plus and moved to a headless setup within the last two months. That transition caused a number of issues, and in the aftermath both the developer we were working with and our Head of Ecommerce have gone. We're now looking for someone to work with long-term: someone we can trust, who delivers, and who understands what Ruby needs. The current site works but still has issues that need resolving. That's Phase 1 and the first project, which I'll set out in more detail. What comes next Once the immediate issues are fixed, we have a finalised design with an improved layout ready to build (I'll share this separately). After that, we want to continuously test, learn and improve, alongside taking on projects where we see clear potential for value. How we work My number one rule on marketing is simple: what does it cost, and how much value does it deliver? On that basis, priorities will shift at times and projects may change, so flexibility is part of working with us as Ruby grows. The right person won't just deliver projects, they'll understand the bigger picture of why we're doing them, which helps shape better work. Importantly, we're not a technically minded marketing team, so everything needs to be simplified and easy for us to understand and use. Projects Short Term Delivery Time Displayed on website at the top. At the moment majority aren't working. We have different delivery times for different products. The shipping at checkout is calculated using an app but product. Product Tag which = certain delivery timeframe within this sheet [login to view URL] Bespoke Ordering Bespoke is charged as item based on product tag. Differen products have different product tags. Same principle as above with product tag. The product contains product metafield with bespoke order as tick box which essentially when ticked displays this type of product page. Any unticked = no bespoke charge. Bespoke charge = based on product tag Search Function There is limited search function but very basic and doesn't work great. It also works weird on mobile. Can we have same shopify search function that was there when we had previous theme? Open to suggestions on this one Enlarge Image Functions With the images now have arrows on mobile in particular difficult to see images close up. Can you allow enlargement .checkout at start of a lot of URLS? Not sure why this is and risk of URL structure change for ads etc
Project ID: 40505551
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240 freelancers are bidding on average £2,122 GBP for this job

Hello, I have carefully read your requirements, and it will be an honor to work with Ruby on improving and scaling your Shopify Plus headless ecommerce platform. With 14 years of experience in Shopify, headless commerce, custom integrations, and conversion-focused ecommerce development, I understand the importance of balancing technical improvements with measurable business impact. I can address the immediate Phase 1 issues, including dynamic delivery time logic based on product tags, bespoke ordering charges via metafields and tags, search functionality improvements, mobile-friendly image zoom/enlargement, and investigation of the unexpected ".checkout" URL structure behavior. Beyond fixes, I focus on building maintainable solutions that are easy for non-technical teams to manage while supporting growth, performance, and customer experience improvements. I value long-term partnerships and take the time to understand the commercial goals behind each feature, ensuring development decisions contribute to revenue, conversion, and operational efficiency. Please check my profile for ratings, reviews, and similar Shopify and ecommerce projects I have successfully delivered. Budget and timeline will be discussed further after reviewing the current headless architecture, app stack, and Phase 1 requirements in detail. Warm regards, Harpreet Singh
£1,500 GBP in 5 days
9.5
9.5

⭐️⭐️⭐️ Shopify Plus Headless Ecommerce Support & Optimization ⭐️⭐️⭐️ Hello, I reviewed your requirements and understand that Ruby needs an experienced long-term Shopify Plus partner to stabilize and improve the current headless ecommerce setup, resolve post-migration issues, and support future growth through continuous optimization and feature development. Features: • Shopify Plus headless support • Delivery time automation by product tags • Google Sheets integration logic • Product metafield-based bespoke ordering • Dynamic bespoke charge calculation • Product tag mapping system • Search experience improvement • Mobile search optimization • Advanced product discovery • Product image zoom & gallery enhancement • Mobile-friendly image enlargement • URL structure audit & fixes • Checkout URL investigation Let’s chat… ThAnk
£1,900 GBP in 7 days
9.6
9.6

With over a decade of experience in full-stack architecture and high-scale systems, I understand that Ruby is seeking to enhance their Ecommerce website to provide a smooth, self-serve experience for their high-income, 50+ homeowner customer base. My background in delivering high-quality, high-security systems that serve over 1 million users directly applies to the challenges your project faces in maintaining a modern, clean website. To ensure scalability and security, I recommend implementing a robust search function to improve user experience and enhance the overall functionality of the site. My successful track record in developing high-quality platforms, like the Telegram Mini Apps with over 1 million users, demonstrates my ability to handle the complexity of your project. I am eager to discuss how I can help enhance Ruby's Ecommerce website to meet your goals and deliver value to your customers. Please feel free to message me to start the conversation about your project roadmap. Thank you.
£2,400 GBP in 30 days
9.0
9.0

Hi — Elias here from Miami. I see you're looking to enhance your online home and garden store, Ruby. It’s clear you want to improve the shopping experience for your customers, which is essential in e-commerce. One common challenge is ensuring smooth integration between your frontend and backend systems. Another issue is maintaining performance while adding new features. If these areas aren't addressed, they can lead to customer frustration and potential loss of sales. My approach would focus on first understanding your current setup. I'll work on optimizing your existing features while integrating any new functionalities seamlessly. This ensures your site remains user-friendly and responsive. To get started, I’d like to know: What specific improvements are you hoping to see in user engagement? Also, do you currently have a list of features or changes you’d like prioritized? Looking forward to your thoughts.
£2,500 GBP in 10 days
8.4
8.4

Hello, As a seasoned PHP and Shopify developer, I'm confident in my ability to address the immediate issues your ecommerce website is facing. My expertise in migrating and managing headless setups will be needed to streamline your operation given the complications that arose from the previous transition. I've amassed significant experience working with Shopify Plus, particularly regarding delivery time display and bespoke ordering - both of which have become pain points for Ruby. In addition to resolving these immediate concerns, I understand that your project scope extends beyond this first phase. As you develop a final design with an improved layout, my commitment to continuous testing, learning, and improvement will be invaluable. This mindset dovetails perfectly with your focus on taking on projects that drive clear potential value. As an added plus, I'm well-versed in simplified explanations that don't get lost in technical jargon. Lastly, I believe what sets me apart is not just my technical acumen but also my grasp of the bigger picture. I understand that for a growing company like Ruby, projects are shaped by their long-term potential instead of rigid roadmaps. This flexibility aligns well with my approach since at each step, I strive to add as much value as possible for your investment. Let's work together to transform Ruby's 50/50 online phone split into a more streamlined success story while targeting that desired 30% YoY growth! Thanks.
£2,500 GBP in 20 days
8.2
8.2

With Ruby's ambitious growth plans and unique positioning in the market, I truly believe that my experience and skills match perfectly with what your project needs. As a certified developer with extensive experience in WordPress, Magento, and Shopify, I'm confident in my ability to tackle your ecommerce website enhancements. My track record includes successful Shopify Plus installations and fine-tuning sites for better user experiences. In terms of specific project requirements, I've got you covered. I'm proficient with API Integrations, which means I can seamlessly connect your website with CRMs, ERPs, mailing platforms and payment gateways. I excel at Frontend Development as well, ensuring every detail of your site speaks to your brand identity and meets the highest standards. And PHP is one area where I truly shine. It empowers me to navigate through complex issues such as those relating to delivery times and bespoke ordering meticulously. Last but not least, my ability to simplify technical jargon for easy understanding will come in handy while communicating with the non-technical team members at Ruby. You won't have to worry about feeling excluded from the process; I'll make sure you're always in the loop. Trust me -choose me for this project and you're choosing a long-term partner dedicated to delivering value-first solutions in line with Ruby's philosophy of simplified excellence
£2,250 GBP in 7 days
8.1
8.1

As a seasoned full-stack developer with over 12 years in the industry, I have the honed skills and expertise you need to enhance your e-commerce website. My background spans across PHP, Shopify, API Integration, and Web Development, all of which would be instrumental in advancing Ruby's online platform. Specifically, my proficiency with Shopify Plus and experience in headless setups will help me effectively troubleshoot and resolve the issues your site is currently experiencing. Understanding that your strong focus is on providing valuable, user-friendly experiences towards your target audience is indicative of Ruby's forward-thinking approach. I share that dedication to delivering high-quality service. Your priority in improving the presentation and functionality of your website is something I'll thoroughly embrace as a professional who deeply values the intersection of function and design. Additionally, I appreciate your emphasis on long-term partnership and growth. My track record with 550+ satisfied clients around the world speaks to my commitment to consistent communication, efficient delivery, and optimum results. I am confident that my proven skills and extensive web development experience make me your ideal choice for this project; enabling us to embark upon a fruitful journey towards continual improvement
£2,250 GBP in 15 days
8.3
8.3

⭐⭐⭐⭐⭐ Enhance Your Shopify Store for Ruby's Home & Garden ❇️ Hi My Friend, I hope you're doing well. I've reviewed your project needs and see you're looking for a Shopify expert to resolve issues and enhance your online store. You don’t need to look any further; Zohaib is here to help you! My team has successfully completed over 50 similar projects for Shopify stores. I will focus on fixing immediate issues, improving user experience, and ensuring your site is easy to navigate while providing clear information to customers. ➡️ Why Me? I can efficiently manage your Shopify store improvements as I have 5 years of experience in eCommerce and website optimization, specializing in Shopify development, user interface design, and troubleshooting. My strong grip on project management and customer service ensures I will understand Ruby's goals and deliver the best results. ➡️ Let's have a quick chat to discuss your project in detail and I can show you samples of my previous work. Looking forward to discussing this with you! ➡️ Skills & Experience: ✅ Shopify Development ✅ User Experience Design ✅ Website Troubleshooting ✅ E-commerce Strategy ✅ Product Management ✅ Data Analysis ✅ API Integration ✅ Custom Theme Design ✅ Search Function Optimization ✅ Mobile Responsiveness ✅ Image Optimization ✅ Customer Service Waiting for your response! Best Regards, Zohaib
£1,800 GBP in 2 days
8.1
8.1

Hi, thanks for sharing the detailed project overview. I understand the current challenges with the Shopify Plus headless setup and the priority is to stabilise Phase 1 first. I can help resolve the delivery time logic, bespoke product charge rules using tags/metafields, improve the search experience, fix mobile image enlargement issues, and investigate the URL/checkout structure concerns without impacting SEO or ads. I’ll focus on creating a reliable, easy-to-manage setup and can continue supporting Ruby long-term with future improvements and optimisation.
£2,500 GBP in 30 days
8.0
8.0

Hi there, We’ve developed multiple Shopify stores, including a headless Shopify 2.0 store, and have extensive experience with custom apps and third-party integrations. We understand the importance of delivering a fully functional product that meets your business needs. We can address all the issues you mentioned, such as product delivery times, bespoke ordering, search functionality, and image enlargement. We can also optimize the checkout process and ensure that URLs remain stable for ad campaigns. Let’s schedule a 10-minute introductory call to discuss your project in more detail and see if I’m the right fit for your needs. I usually respond within 10 minutes. I’m eager to learn more about your exciting project. Best, Adil
£2,414.50 GBP in 21 days
7.5
7.5

Hello, I will stabilize your headless Shopify Plus store, mapping correct delivery times from your sheet based on product tags for your target market. I will repair your custom bespoke ordering logic, fix the mobile layout search functionality, and enable smooth, high-quality image zoom tools. I will audit the checkout URL prefix behavior to prevent ad tracking drops, providing clear, jargon-free progress reports during Phase 1. Respectfully Cameron
£1,800 GBP in 5 days
7.5
7.5

Hi, I understand Ruby needs a reliable long-term Shopify Plus/headless developer to fix urgent post-migration issues around delivery-time display, bespoke product charges, search, image enlargement, and risky `.checkout` URL behavior. I have experience maintaining Shopify Plus and headless commerce builds, debugging product tags/metafields, integrating Google Sheet-driven logic, improving search/mobile UX, protecting SEO/ads URLs, and explaining technical work clearly to non-technical teams. I will first audit the current implementation, fix the highest-value issues in Phase 1, document each change in plain English, then support the redesigned layout and ongoing CRO improvements. Q1: What headless stack is currently used? Q2: Is the Google Sheet already connected by API? Q3: Are `.checkout` URLs visible in indexed pages or only during checkout flow? Best regards.
£2,250 GBP in 7 days
7.4
7.4

Ruby's Shopify Plus/headless site needs someone who can stabilize the immediate issues from the recent transition while keeping the bigger growth plan in view. With high-value timber/home-garden purchases, the site has to combine confidence-building content, performance, and a very clear route to phone or online ordering. I would start by triaging the current headless/Shopify issues, separating revenue-impacting bugs from UX improvements, then deliver the first milestone around the most critical product, checkout/contact, and content-management flows. After that, the finalised design can be implemented without repeating the same instability. For this project, I would focus especially on: - Shopify Plus/headless bug fixing, API/theme integration, and clean deployment workflow - Product-detail, category, contact, and high-AOV trust content that supports self-serve buying - Performance, maintainability, and a long-term handover process your ecommerce team can rely on If helpful, I can start with a Phase 1 triage checklist for the headless Shopify issues and the revenue-critical flows. Best, Dr. Syafiq
£3,000 GBP in 21 days
7.4
7.4

As a seasoned Full-Stack Developer with a Tech Stack that aligns seamlessly with your requirements, I am confident in my ability to deliver on all of Ruby's project needs, providing innovative and practical solutions to enhance your ecommerce website. My deep understanding of not just development but delivering reliable systems that perform at scale is exactly what you need. I can optimize and scale your site making it more user-friendly, efficient and in line with the design blueprint you have ready to go.
£1,900 GBP in 20 days
7.3
7.3

As an experienced web developer and co-founder of Web Crest, I believe my team and I are uniquely qualified to take on the challenge of enhancing your ecommerce website. With our extensive knowledge of AI, UX/UI design, SaaS platforms, and web development that includes proficiency in Shopify, we can offer intricate solutions that will improve your site's delivery time and bespoke ordering functionalities, making the user experience more seamless and conversion-oriented. We're dedicated to leveraging technology to simplify complex workflows, a trait that will be instrumental in resolving existing issues while maintaining a sophisticated customer-focused site. Our expertise in frontend technologies like React.js and JavaScript combined with backend languages like Node.js gives us the advantage in creating efficient and fully functional search functions on the website to make navigation smoother. As geeks for visual appeal, we value the perception high-quality imagery can create, therefore we also specialize in extensive image functionalities like enlargements. Our skills include handling SEO-friendly URLs which will ensure your advertisements retain their URL structure while eliminating the 'checkout at start of a lot of URLs' issue seamlessly.
£2,000 GBP in 7 days
6.6
6.6

⭐⭐⭐⭐⭐ Enhance Your Ecommerce Website for Ruby ❇️ Hi Dr. Muhammad Asad. Ive reviewed your project needs for Ruby, a UK-based online home and garden store, and see youre looking to enhance your ecommerce platform. I have already completed over 50 similar projects for ecommerce enhancements. I will refine your website functionality, focusing on user experience and addressing the current issues with your headless Shopify Plus setup. ➡️ Why Me? Im a PhD in Computer Science with over 10 years of experience in ecommerce development, specializing in Shopify platforms and user experience improvements. My expertise includes advanced product tagging, bespoke ordering systems, search functionality enhancements, and image interaction improvements. I also possess a deep understanding of ecommerce analytics and customer behavior, which ensures that the solutions I provide will align with your business goals and customer needs. ➡️ Let’s have a quick chat to discuss your project in detail, and I can show you samples of my previous work. ➡️ Some of my similar work: ✅ Advanced Ecommerce System for a Major Retailer ✅ Customizable Product Solutions for Online Stores ✅ Enhanced Search and Filter Systems ✅ User-Friendly Mobile Shopping Enhancements ✅ Integrated Bespoke Ordering Systems ✅ High-Performance Image Galleries for Online Sales ✅ Streamlined Checkout Processes for High-Value Orders Waiting for your response! Best Regards, Dr. Muhammad Asad
£2,400 GBP in 30 days
6.6
6.6

As an experienced software engineer and expert in API integrations, PHP, Python and Shopify, I'm confident that I'm the right person to enhance your ecommerce website. Having worked on full-stack web development and proficient in these languages, I can efficiently resolve the issues your site currently faces and improve functionality wherever necessary. My previous experience with Shopify Plus will be valuable for a seamless transition following the headless setup you've recently adopted. The combination of my technical proficiency and keen eye for design aligns perfectly with your requirement of enhancing product presentation on your digital store. From tracking delivery time to optimizing search functions, enlarging product images, and handling bespoke orders, I'll ensure that your customers have a smooth, self-serve experience every step of the way. Beyond this project, I am also highly adaptable to changing priorities and possess a holistic understanding of how these enhancements contribute to your overall goals. Plus, with a background in cybersecurity and network security engineering, I can assure you that Ruby's site will remain safe and secure in an industry that demands it. Choose me as your long-term collaborator at Ruby and let's make a difference together!
£2,833.33 GBP in 7 days
6.4
6.4

Hi, Thanks for the detailed context — this is exactly the kind of situation where a strong technical partner can make a big difference quickly. Here’s how I’d approach Phase 1: **1. Delivery Time Issue (High Priority)** This sounds like a mismatch between product tags → metafields → frontend rendering. I will: • Audit how delivery data flows from your sheet → product tags → frontend • Fix the mapping logic so delivery times consistently render • Add a fallback system so it never “breaks” again **2. Bespoke Ordering Logic** This is a classic conditional rendering issue tied to metafields. I will: • Validate metafield + tag relationship • Ensure correct pricing logic is applied dynamically • Clean up frontend logic so UX is clear and consistent **3. Search Function (Critical for conversion)** Your current setup likely lost Shopify-native search when going headless. I recommend: • Replacing with Algolia or fixing Shopify Storefront API search • Mobile-first optimisation (this is usually where it breaks most) **4. Image Enlargement / UX** This is a frontend interaction issue: • Implement proper zoom/lightbox (tap + pinch support) • Improve mobile usability (very important for your demographic) If helpful, I can start with a quick audit and highlight the highest ROI fixes before touching anything. Regards Mohit
£1,500 GBP in 15 days
6.4
6.4

Hi, Thank you for the detailed context. We've reviewed the situation and have a clear understanding of the objective: resolving the immediate technical issues on Ruby's headless Shopify Plus setup before moving into the redesign phase. We particularly appreciate the transparency around where things stand. In our view, the most critical part of Phase 1 is the delivery time and bespoke charge logic, since both rely on product tags and metafields that need careful mapping to avoid showing incorrect information at the point of purchase. Based on the information provided, we can cover delivery time tag logic, bespoke metafield display and charge calculation, search function restoration on mobile and desktop, image enlargement, and a review of the checkout URL structure and its impact on ads tracking. Before we kick off, two quick things we'd like to clarify: can you share access to the codebase and staging environment so we can review the tag logic before touching anything live, and is the checkout URL issue affecting active ad campaigns right now or lower priority within Phase 1? Kind regards, Houssame
£2,250 GBP in 7 days
6.5
6.5

Hi , I'm Shekh mohd, a seasoned web developer experienced in ecommerce solutions and adept at working with Shopify, the platform your site is built on. I understand the specific pain points you’re currently experiencing and have a proven track record in addressing website issues to ensure a seamless user experience which aligns with your business goals. My technical expertise in API Integration, Frontend Development, PHP, Python means I can tackle the short term projects you require with precision. Having worked with many diverse clients from various industries, including home and garden products based companies, I am well acquainted with the unique requirements of an online store like yours. Your concern regarding the search function reflects our shared commitment for making sure customers find exactly what they're looking for. I can provide optimized search functionality that will enhance usability across all devices. Reply in few minutes Thanks
£2,500 GBP in 28 days
6.2
6.2

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