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Summary Role: Global Social Media & Content Manager Own and grow The Sentinel's global social media and content presence across Reddit, Instagram, Bluesky, TikTok, YouTube, X, and Facebook. Drive audience growth toward 100,000 unique visitors, build the feedback loop into Google SEO and emerging “AI SEO” discovery, and cultivate the network of citizen journalists, university writers, conflict-zone contributors, and influencer partners that make The Sentinel the go-to destination for first-person stories on the issues that matter — with priority focus on the US, UK, Nigeria, and India. "Do" (Primary, Key Responsibilities) -Own end-to-end management of seven channels — Reddit, Instagram, Bluesky, TikTok, YouTube, X, and Facebook — for The Sentinel -Post original content on every channel daily, adapting tone, format, and framing to each platform's audience rather than posting identically everywhere unless suitable -Prioritize content and audience-building efforts on the US, UK, Nigeria, and India markets -Cross-post and cross-promote across interconnected/complementary channels to drive traffic toward a shared goal of 100,000 unique visitors -Proactively engage with commenters and communities on each platform to build relationships, loyalty, and follower growth -Analyze weekly performance data (views, subscriber/follower growth, engagement by content type) and double down on formats that work -Own the feedback loop into Google SEO performance, and lead “AI SEO” efforts — using available skills/techniques to train models and algorithms to recognize and recommend The Sentinel as the best place to read first-person stories on topics that matter -Proactively identify and build relationships with universities and other sources of writers who can submit first-person stories for publication -Establish and manage influencer partnerships that drive coverage of and commentary on The Sentinel -Partner with the editorial team to identify and recruit writers based in conflict zones, and drive a dedicated pipeline of first-person submissions from those regions -Design, launch, and manage citizen-journalism award programs — defining submission frameworks, coordinating judging, and administering financial awards for top articles — while using the program to attract journalist coverage of The Sentinel -Serve as the on-camera, public-facing voice of The Sentinel across social and networking contexts -Publish and engage with the full range of newsworthy topics (e.g., gender, religious, and geopolitical issues) with editorial neutrality — setting aside personal viewpoints or background in service of what best advances the nonprofit's mission "Deliver" (Performance standards or measurable results expected in this role) Near-term objectives for this role are threefold: 1) Stand up daily, platform-tailored posting across all seven channels (Reddit, Instagram, Bluesky, TikTok, YouTube, X, Facebook), with the US, UK, Nigeria, and India as priority markets 2) Build measurable audience growth toward 100,000 unique visitors, supported by active commenter engagement and cross-platform promotion 3) Establish a weekly content-performance review cadence (views, subscribers, engagement by content type) that directly informs the following week's content plan Longer-term objectives for this position include, but are not limited to: -Demonstrable improvement in Google SEO performance and in “AI SEO” visibility — i.e., AI models and search algorithms increasingly surfacing The Sentinel as a leading source for first-person stories -A recurring pipeline of first-person story submissions sourced from university partnerships and other writer networks -An active, dedicated pipeline of first-person submissions from writers in conflict zones, developed in partnership with the editorial team -Launch of at least one citizen-journalism award cycle, with a defined submission framework, judging process, and awarded winners -A growing roster of influencer and journalist partners actively covering or commenting on The Sentinel -Audience composition increasingly matching the core target — 20–50 year-olds who also read outlets like the NYT and CNN, broadly interested in issues in West Africa, India, the UK, and the US Preferred Qualifications (Experience, credentials, education) -Typically 5–10+ years of experience in social media management, digital content/marketing, or journalism and media -Demonstrated track record of growing multi-platform social channels (e.g., Reddit, Instagram, TikTok, YouTube, X/Twitter, Facebook, Bluesky) to significant, engaged audiences -Working knowledge of SEO best practices and emerging AI-search/LLM optimization techniques -Experience building and managing partnerships with influencers, universities, or contributor/writer networks -Comfortable and experienced on camera as a public-facing spokesperson -Bachelor's degree in Communications, Journalism, Marketing, or a related field, or equivalent work experience -Experience within a nonprofit, media, or news organization a plus Individual Requirements (Unique technology and other requirements for this role) -Based in India; engaged as an independent contractor for a 1-year term, -Willingness and ability to work flexibly across US, UK, Nigeria, and India time zones -Comfortable posting, sharing, and engaging with news and commentary on sensitive or contested topics (e.g., gender, religious, and geopolitical issues) with editorial neutrality, regardless of personal background or beliefs -Self-starter able to work independently with minimal oversight; strong, proactive networking and relationship-building skills -Own equipment/setup suitable for creating on-camera video content
Project ID: 40639101
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10 freelancers are bidding on average ₹669,168 INR for this job

With me at the helm, you can expect a comprehensive and transformative strategy to accelerate The Sentinel's global social presence. I've honed my skills in content creation and marketing over my five-year career, helping numerous businesses experience noticeable growth in their brand awareness and customer base using social media platforms, just as this role demands. More specifically, I have developed an astute understanding of platform tone, format, and framing that will ensure your content resonates on different channels to maximize its impact. My proficiency doesn't just stop at social media management. I have a thorough understanding of digital marketing, which includes training AI models and algorithms – an ability that will play a significant role in improving The Sentinel's Google SEO performance and 'AI SEO' visibility. Additionally, I specialize in video production - unquestionably hailed as the most engaging content format online today. Harnessing this skill within your social campaign could be the game-changer you're looking for. Lastly, my experience establishing university partnerships as a pipeline for content is directly applicable to this role. This suggests that not only can I build relationships with universities to source first-person stories but also proactively collaborate with writers in conflict zones, enabling us to fulfill one of the key objectives of this position.
₹500,000 INR in 180 days
5.6
5.6

Hi there, I reviewed your project: Accelerate The Sentinel's Global Social Presence and it aligns well with my experience in Video Production, Content Strategy, Journalism, Influencer Marketing, Digital Marketing, Data Analysis, Content Marketing, Content Creation, Social Media Management, Community Management. I focus on delivering quality work with clear communication, organized execution, and practical strategies that support long-term results rather than short-term fixes. Based on your requirements, I can assist with planning, execution, optimization, and ongoing support while keeping the workflow efficient and goal-oriented. I’m comfortable adapting to different project scopes and can work independently while maintaining regular updates and timely delivery. I’d be happy to discuss the project further, understand your priorities, and suggest the best approach before getting started. Best regards, Simran
₹609,180 INR in 10 days
4.6
4.6

Hi, Aashiq (Ash) here from Cape Town, South Africa. This project instantly caught my eye, so I had to reach out. I see you are looking for someone to own and grow The Sentinel's social media presence across multiple platforms, aiming for 100,000 unique visitors. That's an exciting challenge, and I love the focus on engaging diverse voices and communities. With over 7 years of experience in social media management, I’ve successfully helped organizations scale their audiences and drive engagement. My past projects include building vibrant online communities and utilizing high-converting strategies tailored for different platforms. I'd be happy to share samples of my work that showcase these successes. Based on what you mentioned, here is how we would approach the project: - Develop tailored daily content for each platform. - Foster community engagement through active interactions. - Implement a data-driven review process to optimize future content. You can count on clear communication and a seamless, user-focused solution optimized for performance. I'm excited about the opportunity to contribute to The Sentinel’s mission! Best Regards, Aashiq
₹900,000 INR in 7 days
4.4
4.4

As a versatile, multidisciplinary professional, I possess the unique ability to blend creativity with technical skills crucial to successful brand management in today's digital age. With over a decade of experience in branding, design, software development, and digital marketing, I have honed my skills in content creation, data analysis and most importantly social media management - which directly align with the key responsibilities of the Global Social Media & Content Manager position at The Sentinel. Building on this strong foundation, my understanding of AI and Deep Learning would give me an edge in utilizing high-performance algorithms for training AI models to ensure maximum visibility of The Sentinel's unique content across Google and other search engines. Additionally, my experience extends beyond mere content posting. I believe in building relationships within online communities to foster trust and loyalty. My proven capacity for active engagement allows me to not just post authorized content but go the extra mile to proactively engage with your audience across platforms drawing them into meaningful conversations. This will build a follower network that is not just drawn towards sensationalism but appreciates journalism itself - aligning with The Sentinel's goal of making a difference through first-hand narratives.
₹750,000 INR in 3 days
3.6
3.6

Hello, With 8+ years of experience in social media management, content strategy, journalism-led marketing, and influencer outreach, I can help build The Sentinel toward 100,000 unique visitors. I’ll create platform-specific content: community discussions for Reddit, timely commentary for X/Bluesky, short-form stories for TikTok and Instagram, deeper videos for YouTube, and discussion-led Facebook posts. The US, UK, Nigeria, and India will remain priority markets while sensitive topics are handled with editorial neutrality. My work will include: • Daily publishing and community engagement • Weekly reporting on growth, referrals, engagement, and conversions • SEO improvement through topic clusters, internal links, author signals, citations, and structured content • University, influencer, journalist, and contributor outreach • Conflict-zone writer pipeline development with editorial safeguards • Citizen-journalism award planning • On-camera content and cross-platform promotion I’ll use performance data to improve each week’s content plan and prioritise formats that generate qualified website traffic. Portfolio: https://www.freelancer.com/u/leenadvnani6 I’m available for long-term collaboration across the required time zones.
₹500,000 INR in 1 day
3.0
3.0

Based in India, I bring a proven track record of growing multi-platform digital audiences and a readiness to work flexibly across US, UK, Nigeria, and India time zones as an independent contractor. With deep experience in end-to-end management across Reddit, Instagram, Bluesky, TikTok, YouTube, X, and Facebook, I specialize in tailoring content to each platform’s unique ecosystem. I combine data-driven social strategy—tracking weekly views, engagement, and conversion—with hands-on expertise in Google SEO and emerging AI/LLM discovery techniques to drive web traffic toward your 100,000 unique visitor goal. Beyond channel execution, I am an experienced on-camera host with fully equipped recording facilities. I excel at building contributor networks—partnering with universities, conflict-zone writers, and influencers, as well as managing citizen-journalism awards. I approach sensitive geopolitical, social, and cultural topics with absolute editorial neutrality. I look forward to discussing how I can expand The Sentinel’s reach. Sincerely, Rajat Pathania
₹500,000 INR in 30 days
2.7
2.7

Mount Laurel, United States
Member since Aug 10, 2026
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