Instagram Management for New Brand Launch

What We Need From You We're looking for someone who can genuinely own our online presence — not just execute a checklist, but bring ideas and push us to be sharper. Rough starting cadence (open to your recommendation): 2–3 Reels per week 2–3 carousel/static posts per week Daily Stories Community engagement — responding to comments/DMs in our brand voice, spotting content-worthy moments from our own platform You'll be the one shaping how India first meets this brand, so we want someone who treats this like their project, not just a client task. What We're Looking For Proven experience running Instagram (Reels-first) for a lifestyle, D2C, community, or women-focused brand — please share your portfolio/past work Strong understanding of what actually performs with Gen Z/young millennial Indian women online — trends, audio, meme formats, relatable content Comfortable writing captions and hooks that sound human, not templated Someone ambitious and proactive — we want ideas, pushback, and initiative, not just someone waiting on a content calendar from us Bonus: experience with micro/nano influencer outreach, UGC campaigns, or community-led growth.

Project ID: 40570786