Riwaah: Fashion Brand Instagram Growth

Riwaa is an Indian fashion brand built around cultural richness and modern aesthetics. The goal is to grow a strong presence on Instagram through consistent, high quality content that feels warm, elegant, and visually fresh. The scope of work includes full content strategy, reel scripting and basic editing, caption writing, hashtag research, posting and scheduling, DM and comment handling, creator outreach, brand kit creation, and monthly reporting. Raw photos and videos will be supplied from the brand side and the freelancer will guide on shoot formats and timelines. The target audience is Indian fashion lovers between 18 to 35 years, along with local creators and homegrown fashion brands for collaborations. The visual direction is warm tones, cultural depth, and clean modern layout — traditional Indian elegance meets minimal sophistication. Looking for someone who genuinely understands Indian fashion, is proactive with ideas, and communicates in a simple and practical way. This is a long term project starting with a one month trial.

Project ID: 40470170