Social Media Specialist for Football Community

# Freelancer – Football Community Promotion & Growth ## Rolla, Sharjah ### About the Project I manage a local football players' WhatsApp group based in **Rolla, Sharjah**, created for people who enjoy playing football and are looking to join regular games in the local area. We are looking for a **freelance social media and community marketing specialist** to promote the group and attract more genuine, active football players from Rolla and surrounding areas of Sharjah. ### Main Objective The primary responsibility will be to increase the number of **genuine football players joining our WhatsApp group**. The goal is not simply to increase the WhatsApp member count, but to build an active local football community. ### Target Audience The campaign should focus on football players located in: * Rolla * Al Ghuwair * Al Nabba * Al Qasimia * Al Mahatta * Al Yarmook * Al Sharq * Al Majaz * Abu Shagara * Other nearby areas of Sharjah The freelancer should also identify additional locations and communities where potential players can be reached. ### Responsibilities #### 1. Local Football Audience Research Identify where football players in Rolla and Sharjah can be reached, including: * Facebook groups * Instagram pages and communities * TikTok * Local sports communities * WhatsApp communities where promotion is permitted * Telegram groups * Reddit and other relevant community forums * Local football pages * Sports centres and football communities #### 2. Social Media Promotion Create and promote attractive content for the football group, including: * Instagram posts * Instagram Reels * Facebook posts * WhatsApp Status creatives * Digital posters * Short promotional videos * Player recruitment posts * Match announcements #### 3. WhatsApp Group Growth Develop an effective strategy to convert interested football players into WhatsApp group members. The freelancer should track: **Promotion → Enquiry → Group Join → Active Player** ### Content Direction The promotional message should be simple, professional and locally targeted. Example: **FOOTBALL PLAYERS IN ROLLA & SHARJAH** Looking for people to play football with? Join our local football community to: * Find football games * Meet local players * Join available matches * Find players and substitutes * Stay updated about upcoming games **Rolla | Sharjah** **Join the Football Community Today** The freelancer is encouraged to suggest improved slogans, designs and promotional concepts. ### Genuine Members Only The freelancer must not use: * Fake accounts * Bots * Purchased WhatsApp members * Fake engagement * Spam * Automated mass messaging * Adding people without permission * Misleading advertisements All members must voluntarily join the group and have a genuine interest in football. ### Deliverables The freelancer should provide: * Marketing strategy * Social media promotional content * Digital posters and creatives * Social media posts * Recommended local promotion channels * WhatsApp group growth strategy * Weekly performance report ### Performance Measurement Success will be measured by: * Number of genuine new members * Number of players from Rolla and Sharjah * Player enquiries * Group engagement * Number of players participating in games * Cost per genuine member, where paid advertising is used **Quality and active participation are more important than member numbers.** ### Freelancer Requirements The ideal candidate should have experience in: * Social media marketing * Local marketing * Community building * WhatsApp group promotion * Instagram and Facebook marketing * Lead generation * Sports marketing Experience promoting football groups, sports communities, gyms, local events or recreational activities is preferred. ### Application Requirements Please provide: 1. Your previous experience with local marketing and community growth. 2. Examples of similar projects. 3. Your proposed strategy for promoting a football group in Rolla and Sharjah. 4. Platforms you would use. 5. Expected number of genuine members you can generate. 6. Recommended campaign duration. 7. Your fee. 8. Any recommended advertising budget. 9. Examples of promotional content you have created. 10. How you will ensure that members are genuine and relevant. ### Project Type **Freelance – Initial Trial Campaign** A successful freelancer may be retained for ongoing promotion and community management. ### Key Goal > **Make our Rolla football WhatsApp group the go-to local community for people looking to play football in Rolla and nearby areas of Sharjah.** **ROLLA, SHARJAH** **Find Players. Join Games. Play Football.**

Project ID: 40680097