Task 1: Create a visualisation of the following seven market niches:
feature phones/early- stage smartphones ;
keypad-based/mid-size smartphones ;
PDAs and early-stage tablets;
high- performance tablets;
high-performance smartphones; and
mid- performance smartphones.
Your visualisation must clearly show the existences of these market niches.
Task 2: Create a visualisation to show how the amount of devices in those categories changed between 2003 and 2012.
Task 3: Create a visualisation and using that visualisation, can you identify which product led the market in each market niche?
Task 4: Using your visualisation, explain what do you suspect is (are) the main cause(s) of those product leading the markets?
Task 5: Using your visualisation, can you identify which product(s) failed to catch up with the changes in the market?