We're changing the way travel insurance is distributed and consumed. We need to establish a content footprint to encourage customers to interact with the brand and generate relevant content suitable for indexing by search engines.
• Letting customers know that our product exists
• Engaging customers with useful & engaging content
• Developing a library of re-usable content
• Establishing SEO footprint for key search terms for Google & other search engines.
Audience – who are we talking to?
The audiences we’re targeting are:
• Frequent flyers and travellers
• Double income no kids and above affluent
• Occasional luxury travelers
• Adventurous travelers
It’s important that the content gives a sense of…
• Let’s get traveling
• It’s a big world… experience it
• Travel broadens your mind… start now