I am the CSMO (chief sales and marketing officer) of an OEM (original equipment manufacturer) window blind manufacturer. We do not sell direct to consumers, and have no brand of our own, but sell to ecommerce and distributor customers under their brands or a generic one. Making all of our customization available online requires a "configurator."
(For an example of this, check out Select Blinds’ website and “dive” into a single product as if you were going to purchase it. Essentially, it is a web-based menu system of independent fields that, “behind the page” reference our price grids to output for the consumer a price quote based on the width, drop (i.e., length), and available options. These prices are contained in a price grid spreadsheet.)
We actually have a configurator in the customer-only (i.e., requires a log-in) section of our website. However, because we are not consumer-facing, our website gets very little use and, consequently, we do not pay it nearly enough attention. We need 2 things:
1.) Pricing updates in the configurator. That is, the entry fields for blind size and available options reference cells in our price grids and we need those prices updated.
2.) A general cosmetic and usability update.