Write a marketing research in french (Marchandisage des sucreries)

Word file (Font- Times new roman, 12pt)

1 Title page

2. Content

[login to view URL] - what is merchandising

4. You have to introduce 2 enterprises - one of them is Lindt, the other one is by choice ( it has to be with different type of customers ( ex. with products on budget, not premium like Lindt), with different target of people.

5. SWOT analys to both companies.

[login to view URL] of the macro and microenvironment

7. Мarket segmentation ( both companies)

[login to view URL] and analyze the merchandising techniques of two types of products offered by both companies. Determine which merchandising is better and why. Determine the impact of merchandising techniques on customers.

[login to view URL] an organizational and management plan for imposing new types of confectionery on the market. Justify your choice of new types of products.

[login to view URL] a project for an advertising showcase of new types of products. Identify and justify the ways in which the products are available in the shop window.

[login to view URL] a prognose for the introduction of new types of products on the market

12. Create a budget for the making of the advertising showcase

Kĩ năng: Word, Tiếp thị, Quản lí

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