What I'd like is for the fb pixel to be set up and working properly.
-Tracking a variety of events (page views, add to cart, checkout, etc.)
-Counting each event once (I had an issue in the past with it counting events twice, which caused issues with some metrics)
-Giving a conversion value to certain events so I can see what is working and what isn't.
This was set up before and I believe we used the plug-in pixel your site pro, but I am not certain. This is something you'll have to look into. Pixelyoursite PRO is a great plug-in which allows us a lot of control, so it would be ideal to have this one in use.
Honestly, the pixel may be working properly now, and tracking events properly. It hasn't been touched since it was originally set up.
I do know that in the PixelYourSite pro plug-in, it doesn't seem to be tracking many events. Anyway, the first thing you'll have to do is look into how this was formerly integrated on our website. Then you can get it set up properly.
I really appreciate your help with this. Let me know if you have any other questions.