Olena S.

Working in Digital marketing more than 5 years. Goal-oriented person with knowledge about innovations in the social networks world. I can help you with planning, creating and managing paid social campaigns (Facebook/IG Ads, Google Ads, LinkedIn Ads). - Google Ads ( Search, Display, YouTube, Shopping) - Google My Business - Code implementation with Google Tag Manager - Set up goals, conversions set up goals in Google Analytics - Google Shopping ( Google Merchant Center) - Facebook Ads ( Awareness, Traffic, Engagement, Leads, App promotion, Sales) - Create Facebook pixel - Create Facebook shopping - LinkedIn Marketing Some core concepts which I take care of while working on PPC Campaigns are : Relevance / Quality Score, Keyword Research, Conversion Tracking, Review of Traffic as part of Analytics, Reporting with KPI Indicators, Leads & Calls data as required.