My name is Ajeet Singh, I’m the Sr. SEO Manager. An SEO professional's typical job responsibilities include:
Conducting keyword research: This involves identifying and analyzing the keywords and phrases people use to search for a specific product or service. Based on the research, SEO professionals will optimize the website's content, titles, and meta descriptions to target the most relevant and valuable keywords.
On-page optimization: This involves optimizing website content, internal links, and tags to make them more search engine-friendly. An SEO professional will also ensure that the website's pages load quickly, are mobile-friendly, and have high-quality content.
Off-page optimization: This involves building high-quality backlinks to the website to increase its authority and reputation in the eyes of search engines. An SEO professional will also work on social media and content marketing strategies to drive traffic and increase brand awareness.
Monitoring and reporting: An SEO professional will regularly monitor the website's traffic, rankings, and other key metrics to identify areas for improvement. They will also prepare reports to analyze the impact of their optimization efforts and present them to stakeholders.
Staying up-to-date with industry trends: As search engine algorithms and best practices are constantly evolving, SEO professionals must stay up-to-date with the latest trends and strategies to remain competitive.
Overall, an SEO professional plays a critical role in improving a website's visibility and driving organic traffic. They must have a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization, and analytics. Excellent communication skills, attention to detail, and the ability to work collaboratively with other teams are also essential.