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@amybeth5289
Flag of Israel Jerusalem, Israel
Member since May, 2005
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amybeth5289

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OBJECTIVE Seeking freelance assignments in marketing, marketing communications, editing, or writing in which I can aggressively use my creativity, strategic and tactical thinking and project management skills to create and execute the most effective plan(s) to reach the appropriate audience(s) via any medium SUMMARY • Comprehensive experience in all aspects of market research, marketing, editorial, project management • Ability to think in creative ways and develop innovative solutions to business challenges • Extensive relationship management skills between clients, within teams, among departments, and with external vendors to clarify objectives and meet goals • Proven expertise in the following areas: • Audio & video technology • Consumer marketing • Data storage technology • Electrical construction & maintenance • Insurance & financial services • Internet protocol television • Medical devices • Non-profit associations • Optical technology • Publishing • Security software • Technology services • Telecommunications • Utility technology EDUCATION Six Sigma Greenbelt – General Electric Company, certified in Quality and Process Improvement, 2001 MBA – University of Kansas, Overland Park, 1999 BJ – Magazine Journalism, Newspaper Journalism, Economics Minor, Honors Certificate, University of Missouri-Columbia, 1992 WORK EXPERIENCE Employment, Jerusalem Founder & Principal Consultant, K2 Strategic Innovations – a marketing & communications company 1997-present • Edit and craft insurance magazine content • Developed website copy for high-tech startup in consumer electronics market • Created slogan for technology firm in the utility industry • Prepared English translation of Israeli technical book for submission to American publishers • Built newsletter template in PageMaker for AACI organization in the north • Edit academic papers for submission to professional journals • Participant in ghost-writing team for popular culture book • Completing other writing, editing and design assignments Senior Account Executive/Research Manager, Strategic Marketing and Communications Team, Ruder Finn, June 2003-April 2005 • Manage strategic and tactical marketing research, messaging, development and implementation of marketing materials, preparation of budgets, and process management • Worked with clients such as: • Exanet – brought from initial strategy and corporate launch to three significant industry awards and 250+ media placements within a single year • Infogate Online – provided strategic business consulting re: expansion of market reach • Insightix – developed strategic marketing positioning based on extensive market research • Additional strategic marketing & communications clients: Tower Semiconductor, GuruNet, Avantry, Magink, TVnGO, among others DataJEM Manager, The Jewish Agency/Sachnut, June 2003-December 2003 • Managed 5,000+ item database, content, publicity, promotions, and public relations General Electric, Haifa, Israel, and Overland Park, KS, September 2000-February 2003 Six Sigma Coordinator, GE Medical Systems, Haifa • Served as departmental help desk • Researched customer requirements for marketing strategy • Created 2003 location-wide training plan Six Sigma Communications Leader/ Adviser to the CIO, GE Employers Reinsurance Corporation (GE ERC), Overland Park • Planned and executed campaign to promote quality improvement initiative • Developed and wrote all content for initiative, targeted at a population of 400+ associates worldwide • Provided strategic communications counsel to CIO and IT organization, as well as assisted with tactical implementation eBusiness Content Specialist, GE ERC • Developed and maintained internal and external content for commercial insurance division, including High-tech Experience, Overland Park, March 1999- September 2000 Marketing Communications Coordinator, Corporate Network eCom, subsidiary of U.S. Central Credit Union, Federal Reserve bank of the American credit union movement • Managed entire marketing communications process, including responsibility for relationships with external vendors Consultant, Sprint, Telecommunications Corporation • Managed project intranet and organized all materials related to the creation of One Sprint IT • Performed general technical writing Business Development Associate/Marketing Coordinator, BlairLake New Media, Full-service Internet marketing company • Wrote customized proposals that competitively positioned firm against leading Internet competitors • Created comprehensive media database to provide strategists with instant analysis on best-targeted media buys Intertec Publishing, Technical book and magazine publisher, Overland Park, KS, January 1995-March 1999 Marketing Coordinator, EC&M Books and Telephony Books; Publishing branch targeting electrical trades and the telecommunications industry • Handled all marketing communication, including advertising design, copywriting, press releases, and trade show booth management Senior Associate Editor, “Sound & Video Contractor” magazine; Trade magazine targeted at professional audio and video installation industry • Managed staff and magazine production from first edit to final blueline Non-Profit Associations, Austin, TX, May 1992-December 1994 Assistant Editor/Ad Coordinator, “Texas Banking” magazine, Texas Bankers' Assoc., Trade group for Texas banking industry • Managed marketing, redesigned tabloid magazine, wrote award-winning articles Assistant Editor, “Texas Alcalde” magazine, University of Texas Ex-Students' Assoc., Alumni Association for the University of Texas • Handled advertising administration and all public relations SOFTWARE EXPERTISE Access, Acrobat Exchange, Broadvision, cc:Mail, Eudora, FileMaker Pro, Flash, Freehand, FrontPage, HomeSite, Illustrator, Lotus Notes, Microsoft Office suite, Open Office suite, PageMaker, Photoshop, Quark, Test Director, Visio, Word Perfect References and writing samples available on request.
$45 USD/giờ
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