Have 7 years of experience in IT (SEO, SMO and web administration) field. My professional overview is as per the following:
Keywords Analysis: Researching the best keywords using tools like Google Keyword Planner based on 3 major factors Relevancy, Popularity and compositeness (long tail).
On-page Optimization: Meta tag optimization, page headings, page content optimization, hyperlink optimization, new service page creation, XML sitemap creation and submission, Robots file creation and optimization.
Off page optimization: Blog creation and posting, social bookmarking, business listing and profiling, video submission, press release promotion, article promotion, blog commenting, forum posting, classified submission, document sharing, RSS feed submission, product review and shopping feed submission.