cadio

Sometime December of 1999, Big Brian (Brian Ligsay) and Andy Gold (Nestor Panganiban) did an event in three malls called it “CADIO Mall Tour ’99” - Robinsons, Sta. Lucia and Metro Mall together with other DJs like Rick Stryker (a former FM DJ of Pinoy Radio DM 95.5), John Lemon (a former FM DJ of Magic 89.9 and Pinoy Radio DM 95.5), DJ Kris and Mark Detail (former FM DJ of Star FM). They also got two sponsors, Goodyear and CMC (Knorr). After the event, they ceased operating for awhile to pave way in making a research and development program. During that time, Andy wrote a letter addressed to AdBoard and PANA. AdBoard and PANA suggested to him to seek membership in one of their constituent members, Advertising Suppliers Association of the Philippines (ASAP). When Nestor went to ASAP for a meeting, he was given an advice by its members including Mr. Jose Sy to come-up with his own association which was a complement. Meaning, cadio is considered a new advertising medium that cannot be placed in one of the members of AdBoard simply because it's a different one. Having that advice, Nestor finished writing his book entitled "What you must know about... CADIO, Philippine Copyright 1999." In 2003, Andy called-up Big Brian about the cadio business and told him a project that he wanted to enter. During the conversation, Big Brian thought of the idea of having an exclusive booth system. Meaning, a client can have its own version of a special designed booth like a hamburger (e.g. McDonald's). Andy started to recall his experiences in PICO Arts (a contractor of booth system and special design booths) as Project Manager back in 1996 to 2000. Andy also tried working as a freelance host for SM supermalls & other events for two years, to gain more ideas on "Event Management." Then this became the start of the ironed innovation of "cadio." It doesn't only play spot commercials but also gives emphasis on its booth ad system. Because of it, Nestor made another book entitled "CADIO Advertising, Philippine Copyright 2004." Last 2006, CADIO had an event in Festival Supermall entitled "Auto Summit 2006," a car show organized by Omnisource and Maya Advertising. Later on, CADIOliveProgram had an opportunity to test its efficiency in four McDonald's stores and one school event in Metro Manila. Fortunately, CADIO Advertising passed the evaluation. For more info click the following links: • [login to view URL] (CADIOMcDonald’s North Gate), • [login to view URL] (CADIOMcDonald’s Las Pinas), • [login to view URL] (CADIOMcDonald’s Tomas Morato), • [login to view URL] (CADIOMcDonald’s El Pueblo) and • [login to view URL] (CADIOMcDonald’s in University of Perpetual Help Las Pinas). Then CADIOcannedProgram was introduced in McDonald’s, a pre-recorded music and commercial program on CD (compact disc), delivered and played in all their stores and branches nationwide. CADIO Advertising reproduces 700 plus of CD’s with music and commercial every month for McDonald’s Stores. At present, CADIO Advertising provides CADIOcannedProgram to all Gerry’s Grill branches and a music/commercial provider for other events; and for Idea One’s client. The latest technology that CADIO Advertising is studying right now is the CADIOnetStation (under CADIOliveProgram). It is also called webcasting and internet radio. On the other side, CADIO team will keep on developing new ways to serve the huge advertising market.