Zoo's SP Branding

by carlosteles
Zoo's SP Branding
Zoo's SP Branding
Zoo's SP Branding
Zoo's SP Branding
Zoo's SP Branding

Visual identity for Sao Paulo Zoo. The idea of representation was one of the original goals for the development of the brand new Zoo SP. The symbol has the form inspired by African prints and paintings, and prized the geometric style. The elephant represents the greatness and weight that the animal has the animal kingdom, and shows the same in the new brand. Also, serif typography with subtle, refers to the wild weather. Finally, all these combined elements favored the main concept: The sense of discovery, to learn something new, to find something precious.

image of username carlosteles Flag of Brazil São Paulo , Brazil

About Me

Hello! My work is entirely focused on providing a fun experience and with different design, fleeing boring jobs and anything innovative. The focus that I follow is always to create something to surprise my client and people. :) My jobs: [login to view URL] My facebook: [login to view URL]

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