EXPLORE


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$40 USD / Hour
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United States (4:50 PM)
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Joined on February 1, 2008
$40 USD / Hour
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You may have a great product or an incredible service - but if you’re not sharing that through effective messaging and online engagement activities, you’re missing out on easy low cost branding AND an immeasurable amount of potential business. Writing and editing isn’t everyone’s strong suit, however. That’s where I come in. As a brand strategist and content writer, I help businesses get their messages out clearly, concisely and correctly to ensure that they successfully engage the very audiences they want to target. My writing, editing and social media services help clients deliver relevant, easy-to-read information in a strategic fashion. And I have online community engagement down to a science – with a whole lot of art thrown in. I can make your blog, website, and social media accounts work for you by creating optimized content that brings people in and communicates everything you want to say. If I can't personally be of service, I likely know a very talented someone who can. After all, relationships are what make the business world go round. Contact me at for more information. Strengths: • Writing clearly in your voice • Editing such that readers get the exact message you’re looking to send • Simplifying complicated information for better comprehension • Planning, creating, and managing website content • Search engine optimization research & implementation • Managing online communities and content for greater interaction
Verifications
5 Things Living In Buffalo Taught Me About Life

KegWorks Edibles Email

Draft Sharks Social Media Analytics

Draft Sharks Social Media: New League Rule

Q Tonic Banner Ad

KegWorks Landing Page Content
5 Things Living In Buffalo Taught Me About Life

KegWorks Edibles Email

Draft Sharks Social Media Analytics

Draft Sharks Social Media: New League Rule

Q Tonic Banner Ad

KegWorks Landing Page Content
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Experience
Community Commissioner
Dec, 2013 - Dec, 2014
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1 year
Draft Sharks Fantasy Football
Dec, 2013 - Dec, 2014
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1 year
Created integrated marketing plan to update website and increase exposure, conducted keyword research and implemented search engine optimization efforts according to best practices, increased overall traffic to the website 63.57%, increased online subscriptions 22% in one year, assisted with customer service emails and inquiries, started company blog, and grew social media presence across all channels.
Dec, 2013 - Dec, 2014
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1 year
Manager of Content & Conversations
Jan, 2013 - Oct, 2013
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9 months
KegWorks.com
Jan, 2013 - Oct, 2013
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9 months
I hired and managed a team of writers, consistently evolved our content marketing strategy, connected with customers through a smart social media strategy, headed up event planning, handled public relations, built vendor and customer relationships, and did everything I could to make sure that everyone who came into contact with KegWorks (both internally and externally) understood our brand identity and what we stood for. My goal was to leave people feeling like we were the kind of company they'd want to kick back and have a beer with.
Jan, 2013 - Oct, 2013
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9 months
Copywriter & Social Media Director
Dec, 2007 - Dec, 2012
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5 years
KegWorks.com
Dec, 2007 - Dec, 2012
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5 years
For the first couple of years I wrote everything that needed to be written (including but not limited to: product descriptions, website copy, email marketing, blog posts, print ads, radio spots, banner ads, transactional communications, sell sheets, brochures, etc.) Then, I carefully selected, hired and trained a team of additional writers to take over a lot of those things. I created and defined a cohesive voice for the KegWorks brand, developed an extremely successful content marketing program, and started, nurtured, and grew the company's social media presence from non-existent to 30,000+ fans. I also developed all of the content necessary to feed our revenue-generating profiles on Facebook, Twitter, YouTube, Pinterest, Instagram, LinkedIn, and our own corporate blog.
Dec, 2007 - Dec, 2012
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5 years
Education
Canisius College
2002 - 2006
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4 years
BA in Communication Studies

United States
2002 - 2006
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4 years
Certifications
US English