Digital Analytics: Over-Complication or More Accurate Insigh

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Today's consumer is quite well informed and is presented with a lot of options, which has forced them to adapt and be selective in where they decide to spend their precious time and money: if an organisation wishes to survive, it needs to be at the top of its game in convincing the consumer that their content is worth their time. From this, a question arises: are we over-complicating things through advancements, or is this 'over-complication' actually an advantage? Full article at http://www.melottimedia.com/articles.cfm

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