Hình đại diện của datalion
Cờ của United States Port Washington, United States
Làm thành viên từ Ngày 17 tháng 07 năm 2009
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About IContent Marketers IContent Marketers is a professional marketing company with over 20 years (where does the time go?) of experience in Direct Response marketing. Traditional Direct Response channels such as direct mail, television and print are still viable and profitable for many companies. But, there has clearly been a tremendous shift toward Internet Content Marketing over the past few years. The Intersection of Direct Response and Internet Content Marketing While traditional Direct Response marketers don't necessarily think of Internet Content Marketing as a Direct Response channel, they should. Online classified ads, articles, press releases and newsletters can easily support the four prime components of Direct Response: An offer, a way to contact, a response vehicle and a response code. At IContent Marketers, we're finding that the intersection of Direct Response and Internet Content Marketing is leading us down an exciting new path of innovative marketing solutions. Our clients are finding that this intersection is leading them toward new markets and new opportunities. Consider Us Your Marketing Mentor The passion that drives us is sharing the marketing knowledge we've gained over the past 20 years. (After all, in the larger sense of the universe, what is the purpose of knowledge if you can't pass it on to someone who needs it?) As we help you build the business of your dreams, you'll find that we'll be as interested in and passionate about your product or service as you are. You'll also find that we are: Amazingly helpful Easy to work with Incredibly disciplined Thoroughly detail oriented Internet Content Writing and Marketing If you've been researching Internet content writing and marketing, you have probably learned that writing content for the Internet is an entirely different discipline than writing for other Direct Response channels. When writing copy for a Direct Response lead generation or one-step kit, a copywriter can use all of the words she (and the client) wants potential customers to associate with the product, service or company. She can arrange the words in any order and use them in any quantity. (Provided, of course, that the sentences make sense.) The words chosen are certainly geared toward providing the information potential customers may want. But it's important to remember that the copywriter, not the potential customers, chose the words. Welcome to Keywords Effective Internet content does exactly the opposite. The copywriter writes the text around the words she knows potential customers are entering as search terms to find the product, service or company they are looking for. Good written content for your website will contain the words your potential customers deem to be important, not the words you deem to be important. These are your keywords. Using Keywords to Connect with Your Target Market If your biggest selling item is a pen that a parent buys to mark his child's clothing before he goes to camp, which keywords is your target market more likely to search for? Indelible marker Permanent marker Waterproof marker Waterproof pen Pen to write on clothes with Sharpie How will you write the title and description of the landing page to get the parent to click through to that page instead of the other nine organic search results on that page or the six to nine paid ads on that page? Comparing Internet Content Marketing to One-Step Direct Mail For those of you with experience in Direct Mail (or heck, even for those of you with experience opening mail) but not with Internet Content Marketing, the following comparisons might be helpful in answering the questions raised in the above section. Keywords = The List Title and Description of Landing Page = Outer Envelope Teaser Landing Page = Letter with Offer and Call to Action Checkout Pages = Application or Order Form Keywords are the equivalent of the Direct Mail list. If you select the right keywords for your site and for each product or service, and you use them correctly throughout the site, the appropriate landing page of your website should come up on one of the first few pages of search engine results. The title and description of the landing page act as the OE teaser. The title and description should present the offer and the product or service in such a way that the potential customer clicks through to the landing page. The landing page serves as the letter and other components of the Direct Mail package. Meeting the goal of the page depends on correctly weaving your keywords throughout the text and clearly outlining your key selling points and call to action. The checkout pages are the application or order form. Make them clear and easy to use and response rates should increase. A Direct Response and Internet Content Marketing Strategy from IContent Marketers At IContent Marketers, we'll spend quite a bit of time asking you questions about your company and products or services to make sure we fully understand your goals and your target market. We'll ask to see your Marketing Plan (if you haven't prepared one yet, don't worry, we can help you) to make sure that our proposal is in keeping with the direction you've set for your business. The plan we prepare specifically for your company may include one, two or more of the following strategies: Search Engine Optimization Writing Meta Tags and Titles Product and Service Descriptions Static Webpage Writing (About Us, Contact Us, FAQs, etc.) Website Content Internet Content Marketing Channels Blog and Forum Postings Classified Ads Dimdim Presentation Scripting Electronic Press Releases Email Newsletters eZine and Directory Articles Social Media Sites Backlink Creation Link Baiting Pay Per Click Ads Direct Response Marketing Channels Direct Mail Inserts Print Marketing is a process. A good plan doesn't come together in a day or two, and results can take weeks or months to realize. Along with the strategies above that best suit the needs of your company, the plan we prepare for you will include a budget, goals, timelines and ways to measure success.
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