Free Reports Exposed

How typically does one see those words as you surf the web looking for information? About a bazillion? Everybody looks to be giving a free report concerning nearly any and each subject under the sun now days. The question is, why? Why should anybody go to all of the work, trouble and effort to provide a report that is not going to be sold however be given away for free? Ah! You see the point in NOT to sell the free report and build a bushel basket full of cash from the sales. The entire purpose of a 'free report' is to give people the report in exchange for his or her names and email addresses. Not that the report is not valuable... typically a report is and generally it's just a bunch of hooey, however the names and email addresses of those that download these free reports are abundant a lot of valuable than the report will ever be...
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