getthatball

Professional Experience: ROGUE DIGITAL, INC. (February 2009 – May 2009) Offers search engine optimization (SEO), search engine marketing (SEM) as well as online media planning and placement. Business Development Manager Main Responsibility was to seek new clients to improve online visibility, develop online strategies to increase prospective client’s brand awareness and merge client’s needs with company’s offerings of SEO, Online reputation management and website development. STRATWORKS MARKETING COMMUNICATIONS (April 2008 - January 2009) Events Organizing Agency that specializes in below-the-line advertising Senior Writer (October 2008 – January 2009) • Handled Jollibee, HP and Claritin accounts • Responsible for writing press releases and articles that were submitted to newspapers and magazines for release • Covered events for agency clients, preparing the post event release together with pictures • Provided concepts to help push marketing plans of clients for its intended audience Senior Account Manager (April 2008-September 2008) • Managed Hewlett-Packard and Planet Sports accounts • Coordinated with client on their requirements to heighten visibility and awareness of their products • Brainstormed internally with both Creatives Department and Promo & Events Department in developing event concepts for client approval DDB PHILIPPINES (2002 – February 2008) Multinational Advertising Agency Strategic Planner (May 2007- February 2008) • Researched on burgeoning trends, postulated insights, developed marketing strategies for clients to be used in advertising • Wrote and summarized gathered data to be presented to clients Senior Account Executive for Asia Brewery Inc. and Clorox (January 2007 – May 2007) • Managed ABI brands such as Beer na Beer, Colt 45, and Carlsberg Chill. • Managed Clorox brands such as Pine-Sol, Prestone Brake Fluid, Prestone Coolant. etc. • Prepared advertising campaigns for clients to heighten their awareness and visibility in the market and amongst target consumers. • Prepared job orders for creatives department to allow them to formulate appropriate advertising campaigns for clients. Senior Account Manager in Marketing/Public Relations for SMART Communications (August 2002 - December 2006) • Acted as both account manager and writer exclusively handling SMART Communications, Inc. • Covered events and functions of SMART (including concerts, product launches, news conferences, fiestas, etc.) not limited to Metro Manila area. • Wrote articles and took pictures of said events for the purpose of releasing advertorials in broadsheets, tabloids, magazines, and provincial dailies. • Interviewed numerous individuals including celebrity endorsers, resource persons, and prize winners of SMART promos for advertorial purposes. • Dealt extensively with SMART Marketing Department as well as SMART Customer Care to ensure extensive and up-to-date knowledge on SMART product developments and newsworthy stories. Writing Experience Freelance writer/contributor (1997- PRESENT) Various publications including: Enrich Magazine, [login to view URL], K-zone Magazine, Candy Magazine, Culture Crash, and Loyola Schools Bulletin • Writes essays and feature articles on topics ranging from sports, movies, anime, and comics [login to view URL] Feature writer/columnist (2004-2005) • Conducted interviews and writes stories on players and coaches of the Ateneo de Manila University Men’s Basketball Team to be posted on said website. • Wrote recaps and highlights on games played by the Ateneo de Manila University Men’s Basketball Team • [login to view URL] Moderator, Sports Center forum (2000-2002) • Expressed opinions on numerous sports topics while also acting as peacekeeper and rule enforcer in the forum. • Encouraged community growth and interpersonal relationships through “eye-balls” and basketball games between members. Office of Sen. Gloria Macapagal-Arroyo News Writer (1997-1998) • Wrote news stories highlighting the senator’s accomplishments and bills she authored during her tenure in the Senate. • Covered the senator’s visits to various provinces in her campaign for the vice-presidency of the Philippines.