BACKGROUND Advising clients on how to evolve their brands, and developing marketing strategies that derive in a strong positioning in the global market share. Retaining and capturing new customers for markets is my major goal.

With 20 years of experience in strategic communication for a wide range of industries and services, developing brands like Sony Music, EMI Music, Walmart, Sam´s Club, Mattel, Intel, Cerveza Victoria, American Expres, creating specific solutions to solve particular needs for customer, translated in overwhelming and memorable brand experience. ACHIEVEMENTS Being part of teamwork, focus on building the motorcycle brand as one of the most important ones in the Mexican and Latin American markets. The goal is to gain 70% or more in market share during 2020. (Grupo Salinas) Enrichment the customer experience by creating and opening new channels as points of contact (opening of the click-and-collect processes into the 3000 stores) providing specialized marketing services in the POS and UX to optimize communication messages. (Walmart Group) Creative direction for the Toy Fair Mattel 2017 and 2018 (The most important B2B Showroom in Latin America for the toy industry). Teamwork in two of the most important international advertising 360 campaigns for the financial industry (“More than just a card” - “Realize the Potential” American Express for LATAM). The goal was to reach out to the Mexican middle class to achieve at least 15 million additional customers. American Express). Digital Marketing and branded content services (Cerveza Victoria de Grupo Modelo). Directing, coordinating, and producing album art and POP materials for the whole cast (Natalia Lafourcade, Paty Cantú, Sin Bandera, Kinky, Alejandro Fernández, Reik, Yuri, among others for Sony Music Entertainment).