Joao G.

Digital media directors lead, supervise, and manage the activities of an organization's websites, social media accounts, digital marketing campaigns, and other aspects of the digital ecosystem. They work closely with the marketing department, specifically the team that handles digital marketing campaigns. They are responsible for developing digital marketing strategies, conducting market research, analyzing online metrics, and reviewing digital content such as articles, advertisements, website copies, and social media posts. Their list of job duties may also include managing project budgets, hiring new marketing staff, training new hires, and interpreting digital analytics, among others.