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SUMMARY OF QUALIFICATIONS • Science Marketing Writing Professional specializing in and seeking a position as a Science/Marketing Writer in Biotech, Medical or Pharmaceutical industries. Expertise in translating complex scientific and technical information into customer-oriented marketing communications. Demonstrated ability to assess marketing opportunities, innovate creative content, design and drive the strategic direction for the marketing communications campaign. Highly skilled and experienced in the design and delivery of sales/customer training tools and resources. Demonstrated production of highly effective, profitable product promotional materials. Proven ability to solve challenging problems. PROFESSIONAL EXPERIENCE FOREVERGREEN INC. Marketing Manager/Writer--marketing cardiac and other nutritional supplements, using the BioPro medical device, to Physicians. Medical marketing writing on cardiovascular topics and biochemical PowerPoint presentations. 2009 SAN JOSESTATE UNIVERSITY, KELLER SCHOOL OF MANAGEMENT, GOLDEN GATE AND DEVRY UNIVERSITY 2006-2009 Adjunct Professor/Lecturer for graduate and undergraduate courses in Marketing Management, Market Research, Business Communications and Business Law and Ethics. GILEAD SCIENCES Science/Marketing Writer--created a communications plan for an ITIL project (contract position) 2007 ADOBE SYSTEMS, INC. Documentation Writer--created documentation and fulfillment guides for Acrobat 8 and CS 2.3 (contract position), product research, newsletter writing, video projects 2007 CISCO SYSTEMS, INC. — San Jose, CA Marketing Communications Manager/Writer—marketing writing, strategy and planning of Marketing Communications for worldwide vertical financial markets—creating successful PowerPoint presentations, webinars, videos for tradeshows, and collateral for worldwide enterprise and commercial markets. (contract position) 2006—2007 INTEL CORP.—Folsom and Santa Clara, CA Marketing Programs Manager /Marketing Writer for Worldwide Channel—creation of successful online worldwide channel Centrino ® events incorporating best practices. Highly successful as shown in statistical analysis, reports, and presentations. Management of Mar Com projects using CMM documentation. 2004 –2005 SHARP ELECTRONICS — Camas, Washington Technical Writer—entire software documentation for a newly launched Multifunctional Printer, website content writing and design, graphic design and software testing. Previous contract work with Sharp Electronics in 1999 writing website content. (contract position) 2003 SYMANTEC CORPORATION —Beaverton, Oregon 2000 – 2002 Product Marketing Manager—Developed worldwide marketing, sales, and training strategies/communications, within the security enterprise administration software environment, for the development and marketing of top-selling software products Symantec Ghost and pcAnywhere. • Directed worldwide marketing efforts including: developing training tools and training the sales organization, solving sales and customer inquiries, developing marketing communications for product launches, creating multimedia sales and customer tools/resources, and conducting customer/sales surveys. Developing competitive analysis, budgets, product positioning, road-mapping, MRDs and PR material. Researching, developing and publishing case studies. Sales and customer feedback indicated the highest quality marketing communication, sales tools and e-learning resources of any of the Symantec software products. • Drove the development team and creation of scripts for online tutorials for eight launches of Ghost and pcAnywhere software products—both consumer and enterprise versions. Web stats indicated three times the usage of all product online tutorials. The online tutorials were so successful that they became incorporated as a value-added product feature in both softwares. • Developed content and design for trade show videos, web casts, white papers, technical briefs, and internal websites. ING— Portland, Oregon 1997 – 1999 Creative Director—Directed creative projects and nationwide advertising campaigns for financial services corporate members. Developed marketing strategies, communications and tactical plans to reach prospective customers. Designed ads and direct mail pieces using Adobe (PageMaker, PhotoShop, and Illustrator) and MS Office Suite (portfolio shown upon request). Developed promotional CD ROMs, trade show and training presentations, and wrote website content. Marketing communications direct mail that lifted direct response rates by 30%. Managed a staff of writers and graphic designers. INDUSTRIAL INDEMNITY INC. – San Francisco, CA 1990 – 1996 Director of Marketing Created “go to market” and advertising strategies, including the writing of global marketing plans for over 24 software products. Developed product roadmaps and product positioning/messaging. Managed product launches. Design and production of marketing communications: brochures, product messaging collateral, ads, direct mail pieces, newsletters, press releases and media kits. Managed a Public Relations Manager and a telemarketing sales group. Developed trade show strategies and promotions. Scheduled media placement. Managed domestic and international direct sales and channel distribution. Product life-cycle management, budgeting, forecasting, and financial analysis. Served as an external spokesperson for products and solutions. • Negotiated a contract with Wal-Mart for software that resulted in a 50% sales increase over three years • Managed a telemarketing effort that resulted in a 25% increase in sales and ROI • Implemented plans for software distribution, substantially increasing sales volume by 30% Claims Manager and Claims Processing—Managed a team of claim processors for worker’s compensation claims and conducted risk analysis. Worked with reimbursement, medical coding and billing, claim analysis, investigation and program efficiencies. Facilitated referrals to alternative healthcare coverage options. Advised on financial assistance program options. Interfaced with medical offices, physicians, and patients/customers. WRITER, MARKETING MANAGEMENT AND SALES POSITIONS- San Francisco, California prior to 1990 IBM, SBC, LEVI STRAUSS INTERNATIONAL Skills, Qualifications and Achievements: • Published lead author in “Psychopharmacologia” as a result of Biophysics research at Pennsylvania State University Pharmacological distinctions between “active” and “passive” avoidance memory formation as shown by manipulation of biogenic amine active compounds (cited below) • Currently successfully marketing cardiac and nutritional supplements to Physicians and their patients and advanced training in Dr. Bruce Lipton’s seminars in Epigenetics • Indexed book on medical effects of radiation for Dr. Paul W. Todd, Biophysics Dept., Los Alamos, New Mexico • Undergraduate and updated coursework in Anatomy & Physiology, Microbiology and Medical Terminology • Instructor in Biology and Genetics for the summer Gifted Study Program at U.C. Berkeley • Recent Instructor in Medical Coding and Billing at Pioneer Pacific College, Wilsonville, OR • Solved a media kit production problem, which resulted in 50% more timely delivery of media • Created e-learning online tutorials for complex software (Symantec Ghost) increasing sales, becoming a product feature • Created a direct mail advertising campaign and planned a promotional sales event that resulted in 500 attendees out of a mailing of 3,000 – far exceeding industry averages, with resulting high sales that exceeded forecasts • Developed, implemented and managed a successful company-wide sales training program • Wrote copy, created design for two successful travel brochures (and video) located at all hotels and rest-stops in CA/OR EDUCATION GOLDEN GATE UNIVERSITY – San Francisco, California Master of Business Administration in International Management and Marketing PENNSYLVANIA STATE UNIVERSITY – University Park, Pennsylvania Bachelor of Arts in English Literature and Biological Sciences, National Honor Society, Dean’s List and exempted four courses by exam PORTLAND COMMUNITY COLLEGE – Portland, Oregon--Medical classes—Anatomy & Physiology, Microbiology, Medical Terminology; Graphic Design courses—Adobe CS InDesign, PhotoShop, Illustrator-- COMPUTER LEARNING CENTER – San Francisco, CA--Programming Languages BIOPHYSICS EXPRIENCE 1971 - 1974 Pennsylvania State University, Biophysics Department, University Park, PA Scientific researcher, including lead author in the publication cited below. 1975 Indexed publication on “Radiation Effects on the Human Body”, Paul W. Todd (1975 Los Alamos, NM) 1974 Lead author in publication “Psychopharmacologia” 1973, as a result of scientific/medical research (Pennsylvania State University, Biophysics Dept.) Pharmacological distinctions between “active” and “passive” avoidance memory formation as shown by manipulation of biogenic amine active compounds Journal Psychopharmacology Publisher Springer Berlin / Heidelberg ISSN 0033-3158 (Print) 1432-2072 (Online) Issue Volume 34, Number 1 / March, 1974 DOI 10.1007/BF00421215 Pages 1-10 Subject Collection Biomedical and Life Sciences