Ảnh đại diện của lc2212
@lc2212
Cờ của United States Chesterfield, United States
Member since Ngày 05 tháng 11 năm 2005
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lc2212

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Managed growth and marketing development projects for such companies as the St. Louis Blues, St. Louis Cardinals, Coca Cola, Internet Global Development, Benrus Surgical Associates, , Peter Paul Arts and TC Sports Management through problem definition, ideation and marketing plans. Business Development and Strategic Alliance development Lead production and creative development of print, radio and outdoor collateral material Project Management Relationship development Online and Offline Media Buying Brand Marketing Statistical market research Direct target marketing Compilation and analysis or client budgets and media reports Create and oversee contests, promotions and sweepstakes Coordinate outside sponsors for funding of promotions and special events Public Relations Contract and Sponsorship writing. Website Design Internet Strategist Results: Launched 4 new companies into business. Provided corporate sponsors and strategic alliance partners for 3 companies Designed over 15 websites Created new revenue streams, which generated 2%-10% growth Industry experience: Consumer Goods, Consumer Services, Healthcare, Pharmaceuticals, Life Sciences, Biotechnology, Hotels, Restaurants, Clubs, Other Leisure, Information Technology, Software, Hardware, Electronics, Media, Advertising, Publishing, Entertainment, IT, Financial, Internet. EXPERIENCE, WORK RELATED SUCCESS AND RESPONSIBILITIES 2212 Marketing Group - August 1999 – Present – Managing Partner Our client base of over 30 individuals, companies, and organizations, have achieved great success in the marketplace. Areas of concentration for these clients such as, , PhilipB Products, Richard Sadler, the star of the Reality TV show, "Family Plots", best selling author and celebrity psychic, Kim Stempien (M.W.), The Kansas City Chiefs, St. Louis Cardinals and the Denver Broncos, as well as many others consisted of on and offline marketing management, public relation representation, on and offline media buying, website design and build and many other business-to-business and business-to-consumer marketing and sales initiatives. Responsibilities: Online media buying E-Marketing, SEO and SEP campaigns and initiatives Web site design, build and traffic generation Advertising Management including Blog creation and deployment Marketing Communications Research of Internet Marketing trends, facts and figures Public Relations Management (PR) Email marketing. Strategic Alliance Project Management Brand awareness and development Vendor and customer management EDATA/Premier – Director of Marketing and Public Relations Summary: Managed the marketing and advertising department of 30 subordinates, while creating, planning, hosting and executing on-site and off-site weekly events and promotions. Responsibilities: Summary: Managed the company’s e-marketing, sales and advertising initiatives in a business-to-business market and business-to-consumer market, while creating, planning, hosting and executing on-site and off-site weekly events and promotions. Responsibilities: Managed customer and client interaction and relationships. Managed on and off line affiliation programs Web page development and maintenance Implemented program for establishing and measuring success for R.O.I and other marketing initiatives Create brand and community awareness through leverage and community involvement Coordinator of media partners Idea generation for new campaigns, including strategy and creative brief development. Research, development and initialization of sales and on and offline marketing tools Strategic planning and execution of marketing and advertising budget Market research Idea generation for new campaigns, including strategy and creative brief development Online and Offline Media Buying for over 100 various media sources (National, Regional and Local) Managed outside creative, media buying and public relations firms Development of member awards programs and incentives Direct mail marketing campaigns Results: Decreased spending by 64% while increasing membership 33% Gained 1.3 market awareness points for the brand. Increased site traffic by 52% Gained 90% active member status Planned over 100 successful events Wolff Shoe Company Summary: Managed the marketing initiatives for twenty-two retail shoe locations across the country as well as wholesale division. Responsibilities: Strategic planning and execution of a one million dollar + advertising and on and offline marketing budget. Sales growth and budget allocation Idea generation for new campaigns, including online marketing strategy and creative brief development Development and initialization of sales tools and programs Opening initiatives for two new locations each season Design and launch of bi-seasonal advertising creative and in-store point of sale visuals Product placement on NBC primetime television series, major motion pictures and print mediums Promotional sale planning SEO and SEP management Online and Offline Media Buying for over 100 various media sources (National, Regional and Local) Managed outside creative, media buying and public relations firms Development of customer awards programs and incentives Direct mail marketing campaigns Trade Show Management Event marketing and execution Directly reports to Company Owner and Vice President of Retail Development Results: Decreased spending by 2.8% while increasing sales 17%. Gained 1.3 market awareness points for the brand Secured product placement on NBC’s Las Vegas series, and the movie, “Cat Woman” KV Pharmaceutical Summary: Marketing and sales or generic pharmaceuticals to Wholesalers, Retail and Chain Pharmacies. Responsibilities: Research, interpret and monitor economic and industry trends and implementation of marketing strategies and tactics. E-marketing and sales Website maintenance and betterment Collaborate with advertising agencies, related vendors, and internal departments to plan and execute national and regional integrated marketing and sales programs Sales forecasting. Sales support for 25 inside and 6 Outside Sales Reps. Online and Offline Media Buying (National, Regional and Local) Lead production and creative development of web, print, radio and outdoor collateral material. Development and initialization of sales tools and programs to the field sales reps Compliance with Regulatory and Legal Departments for FDA approval and compliance Packaging and design Market research and competitor analysis Coordination of all outside media and provider vendors Development of “Sell Sheets”, “Fact Sheets”, “Product Inserts” and labeling. Patient and consumer relations Idea generation for new campaigns, including strategy and creative brief development Delivery of Creative Briefs Trade Show Management Budget tracking Directly reports to Company President, Vice President of Sales and Director of Marketing. Results: Surpassed Marketing and Sales goals by 10% Redesigned Website to introduce e-commerce capabilities and product promotions Created and implemented the first incentive based buying program, approved within the new mandated pharmaceutical marketing guidelines, aimed at over 25,000 independent and retail pharmacists nationwide Increased brand awareness by 3% in one quarter Launched 5 new products to market Managed growth and marketing development projects for such companies as the St. Louis Blues, St. Louis Cardinals, Coca Cola, Internet Global Development, Benrus Surgical Associates, , Peter Paul Arts and TC Sports Management through problem definition, ideation and marketing plans. Business Development and Strategic Alliance development Lead production and creative development of print, radio and outdoor collateral material Project Management Relationship development Online and Offline Media Buying Brand Marketing Statistical market research Direct target marketing Compilation and analysis or client budgets and media reports Create and oversee contests, promotions and sweepstakes Coordinate outside sponsors for funding of promotions and special events Public Relations Contract and Sponsorship writing. Website Design Internet Strategist Results: Launched 4 new companies into business. Provided corporate sponsors and strategic alliance partners for 3 companies Designed over 15 websites Created new revenue streams, which generated 2%-10% growth USAI – Ticketmaster-CitySearch Summary: Created and launched a new web-based, magazine product to the St. Louis market and coordinated new business operations. Was promoted to a regional level to duplicate my efforts and open 7 new markets. Responsibilities: Plan and execute marketing plans, advertising campaigns of an online media magazine and e-commerce products. Online and Offline Media Buying Develop, present and monitor marketing initiative budgets. Establish and measure marketing objectives. Mentor and foster skills of Marketing and Sales Team Brand Marketing Project Management Lead production and creative development of print, radio and outdoor collateral material Revenue development for seven markets Implement programs and initiatives to increase brand awareness. Lead programs aimed at market penetration and overall site usage. Statistical market research Demographic target marketing Create, develop and implement online and offline promotions on a regional and national level. Design marketing and sales programs to generate revenue. Obtain corporate sponsors and media partners. Create and oversee contests, promotions and sweepstakes. Event Promoter and Producer Public Relations Contract and Sponsorship writing Results: Launched 7 new markets Had a market penetration level of 67% within 4 months Generated 12 new revenue streams Initiated marketing events, which lead to a 85% revenue growth Provided corporate sponsors and strategic alliance partners for 3 companies Designed over 15 websites Created new revenue streams, which generated 2%-10% growth Adam’s Mark Hotels Summary: Implemented innovative marketing programs which generated a revenue increase for Group and Transient business, Weekend Travel, Restaurant and Nightclub operations. Responsibilities: Develop yearly marketing and advertising campaign and budget for Group and Transient business, Weekend Travel, Restaurant and Nightclub operations. Accountability for a million+ dollar budget Full component media buying Cross Marketing Plan sales strategies to capture high sales levels Write all advertising materials including print copy, radio copy, television commercial scripts, and outdoor advertising messages Strategic Alliance Development Develop, manage and facilitate all promotions and special events Coordinate in-house marketing efforts for Groups and Conventions Media liaison Marketing Event creator, promoter and producer Contract and Sponsorship writing Results: Delivered the most profitable marketing event in Adam’s Mark history which generated a 1Million+ profit Created 4 new “Room Packages” which accounted for a 62% revenue growth in room sales Formed alliances with major St. Louis sports teams and businesses Promoted to a regional level to assist 6 other properties in developing their hotels Saved the property over $600,000 by providing in-house services which were once contracted to outside vendors. Re –established AJ’s Nightclub as a premier, local club Reduced Food and Beverage costs during special marketing events by 70%.
$60 USD/giờ
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