Hình đại diện của lizavysotskaya
@lizavysotskaya
Cờ của Egypt Cairo, Egypt
Làm thành viên từ Ngày 14 tháng 07 năm 2016
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lizavysotskaya

Trực tuyến Ngoại tuyến
I've more than 8 years in analytics of all kinds: marketing research, sales forecasting, business-cases preparation, loyalty programs calculation etc. Had a chance to work in two such global corporations as Avon & Philips gaining crucial knowledge on way of doing business. Here to find some new challenges & areas for growth. [login to view URL]
$15 USD/hr
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  • N/ACông việc đã Hoàn thành
  • N/AĐúng ngân sách
  • N/AĐúng hạn
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Portfolio

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Trải nghiệm

Category manager

Jun 2014 - Aug 2016 (2 years)

• Initiating & managing CatMan projects based on portfolio strategy priorities and ROI to achieve category growth of the retailer • Delivering strategic & tactical category advice to Philips strategic retail partners, based on shoppers’ insights and retail analysis, on a continuous basis, resulting in enhanced category performance

Marketing research analyst

Apr 2013 - May 2014 (1 year)

• Managing marketing quantitative research projects • Analysis of category & brand performance, KPIs using GfK, Nielsen, Euromonitor data • Business-cases calculation for incentive programs, post-evaluation • Preparation of reports for business reviews

Sn Marketing Analyst, UA/GE

May 2009 - Mar 2013 (3 years)

• Managing marketing quantitative & qualitative research projects • Analysis of category & brand performance, sales KPIs, pricing analysis • Business-cases calculation for incentive programs, post-evaluation • Preparation of reports for business reviews

Quantitative research analyst

Apr 2007 - Oct 2008 (1 year)

Participated in nearly 30 research projects, mainly for FMCG clients, incl. research methodologies such as ad materials testing, desk research, CBC, U&A, landscapes, modeling and segmenting studies etc. • Preparation and approval with client screeners, questionnaires, research budget • Monitor and control of the fieldwork execution • Research results cross-check, data analysis and interpretation • Preparation of reports, summaries and primary conclusions

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