Meena R.

Performance Marketing Specialist | 10+ Years of Experience As a seasoned Performance Marketing Specialist with over 10 years of experience, I have a proven track record in driving measurable results across a variety of paid marketing platforms. My expertise spans Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, YouTube Advertising, Twitter Ads, and Programmatic Display. I specialize in developing data-driven strategies that maximize ROI, reduce cost-per-lead, and improve conversion rates. I excel at campaign optimization, using analytics to continuously refine ad creatives, targeting, and bidding strategies. From search and display campaigns to social media and video ads, my focus is always on delivering the highest quality leads and sales. I leverage A/B testing, remarketing, and audience segmentation to ensure campaigns are always aligned with business objectives. Whether for lead generation, e-commerce, or brand awareness, I’ve successfully managed multi-channel strategies that drive growth, engagement, and profitability. Key Skills: Multi-platform expertise (Google Ads, Meta, LinkedIn, YouTube, Twitter, Programmatic) Advanced analytics & reporting (Google Analytics, Ads Manager, Data Studio) Conversion rate optimization (CRO) A/B testing & audience targeting Budget management & cost efficiency Performance-driven strategies for scaling campaigns Let’s work together to achieve your business goals through targeted, high-performing digital marketing strategies.