Advertorial for New Kind of Air Conditioner
This was a fun contest, but either I didn't win or the sponsor never awarded the prize. The product was a new type of air portable conditioner that worked on water -- ideal for small spaces like a baby's nursery or one-person office. The assignment was to create a sort of "advertorial" in which the "World News" investigated and reported on this new product. Obviously it would be a paid ad that looked like a news report. You'll see that I followed the instructions well and created a very interesting, compelling article/ad. Notice the benefit-oriented headline and hard-hitting, bold-face subheads. I think this would have done a good job for the contest sponsor -- if they decided to go through with the project. I hope you enjoy reading this advertorial. If you have similar work -- even if it's not for the "World News" -- please contact me.
Copy writer with 40 years experience, including ad agencies and health insurance company. Have written, edited and proofread direct mail, ads, presentations, articles, speeches and online content. Extensive experience in health insurance and financial content. I am a fast learner, work quickly and can adapt to any style. Especially adept at translating complex information into understandable, persuasive copy. Very good editor. Will consider short-term assignments as well as more lengthy projects requiring part-time work on an ongoing basis. Native English speaker -- born and lived all of my life in the U.S. Have won eleven Freelancer.com contests and sold my entries to three additional contests in which I was a runner-up. Four contest sponsors awarded me additional work. All contests involved promotional writing. If you need to sell a product or persuade the reader to take some action, I can provide the content to get the job done.