EXPLORE


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$88 USD / Hour
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United Kingdom (9:47 AM)
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Joined on January 8, 2013
$88 USD / Hour
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Data centric marketing professional o Results-driven, logical and methodical approach to achieving tasks and objectives o Good strategic appreciation and vision; able to build and implement sophisticated plans o Determined and decisive; uses initiative to meet and resolve challenges o Extremely reliable and dependable - analytical and questioning, strives for quality o Self motivating
Verifications
My CV
My CV
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Experience
Head of effectiveness
Oct, 2010 - Apr, 2013
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2 years, 6 months
2020
Oct, 2010 - Apr, 2013
•
2 years, 6 months
Overall responsibility: - To ensure that all agency activity has quantifiable measurable objectives. To implement rigorous testing plans and to provide actionable insight through granular evaluation
Oct, 2010 - Apr, 2013
•
2 years, 6 months
Senior Analyst
Nov, 2005 - Oct, 2010
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4 years, 11 months
DigForFir DMG
Nov, 2005 - Oct, 2010
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4 years, 11 months
Online web tracking and analysis Email strategy, planning and evaluation Direct Mail planning and evaluation Research analysis and segmentation
Nov, 2005 - Oct, 2010
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4 years, 11 months
Client Services Director
Apr, 2000 - Nov, 2005
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5 years, 7 months
Junction Advertising Group
Apr, 2000 - Nov, 2005
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5 years, 7 months
Overall client responsibility for direct marketing, campaign planning, evaluation and segmentation
Apr, 2000 - Nov, 2005
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5 years, 7 months
Publications
Recent Work
Nick Flewitt
Running effectiveness workshops for covering Email best practice - planning through to evaluation o Online measurement - email and web analytics o Principles of test and learn o Multivariate testing Insight, planning and evaluation o Wesleyan Assurance o Delivery of highly personalised dynamic multi channel communications o Led the data team in running full profiling and segmentation of client data o Implementation of online migration strategy o Fully segmented and personalised online and offlin
Achievements
Nick Flewitt
o Has increased open rate and ctr by 40% and doubled revenue per email for a major Catalogue company (Evaluation) o Has consistently improved insurance renewal rates for a major GI company (test and learn) o Has implemented customer use segmentation within a national hotel chain (analysis) o Has used qualitative research data to successfully implement a full communications plan for within a major international bank (research, analysis, evaluation) o Has successfully rebranded and launched a chain of ret
Resume
Nick Flewitt
o Strong ability to absorb and evaluate a large volume of complex data and summarise in simple context o Has a clear understanding of the need to turn mi into ROI through actionable recommendations o An experienced agency planner with a broad marketing background o Successful direct marketer that understands and has demonstrated the financial value of the database o A thorough understanding of online measurement and evaluation