Hình đại diện của pathikbd
Làm thành viên từ Ngày 21 tháng 07 năm 2008
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CV: [url removed, login to view] Asif Anwar, a Internet Marketing enthusiast working in Dhaka, Bangladesh. Involved professionally with Search & Internet Marketing since 2003. He has been studying Google and the online marketing strategies since 2001. Initially, which started as hobby gradually turned into his profession when he found success in Search Engine Optimization (SEO), Search Engine Marketing (SEM), Pay Per Click (PPC), Social Media Marketing (SMM), Web 2.0 Buzz Marketing, Internet Marketing, Email & SMS Marketing, and B2B Portal Marketing. Occasional Guest blogge r in: Search Engine Journal - [url removed, login to view] Social Media Today - [url removed, login to view], and Marketing Pilgrim - [url removed, login to view]"by+asif+anwar" Bragging Rights One of the top 50 tweeples in Bangladesh. Most connected person in LinkedIn from Bangladesh. One of the pioneering internet marketing professional from Bangladesh. An internet marketing blogger and researcher. Mad Internet Marketing tweeter and marketing content aggregation. Search Engine Marketing (SEM) Skills Keyword Research & Analysis Keyword Research for PPC & Webcopy: Collect keywords through [url removed, login to view] (experienced in working with paid subscription), [url removed, login to view] (Yahoo Internet Marketing), [url removed, login to view] (Adwords Keyword Tool), [url removed, login to view], [url removed, login to view], etc. Compile & analyze keywords in terms of popularity (search volume), competition, Keyword Effectiveness Index (KEI), and Search Marketing Niche Targeting. Stock Image Metadata Keywording: Keyword selection and tagging for image metadata for making the files searchable t hrough Image Search Engines like Stock Image Directories. Collect keywords through thesaurus, search engines, and Meta Tags of related sites. Input and edit the metadata through Adobe Photoshop and other image keywording softwares. Create, edit, convert, and import/export XMP files. Multilingual Keyword Research: Convert keywords into other languages (e.g. European, East Asian, Arabic, Russian, & Latin American); collect relevant & important keywords through multi-lingual interfaces of Overture Keyword Inventory, Google's Adwords Keyword Tool, [url removed, login to view], [url removed, login to view], etc. Search Engine Optimization (SEO) Pre-design SEO Analysis: In-page Keyword Density Analysis, Competitors' SEO performance analysis, Competitors' SEO activity comparison against specific keyword, competitor content analysis, duplicate content analysis with [url removed, login to view] (if previous contents are available), competitors' inbound and outbound link analysis, etc. Strategic SEO Copywriting: Strategic rewriting of Page Title; General Meta Tag rewriting (Keyword, Description, Title); additional Meta Tag rewriting for Search Engine utilities; strategic repetition of important keywords in the body; thematically define headings & bold texts; balancing keyword density (inpage balancing or balancing against competitors' contents); proper placement of important keywords (top, body, end); rewriting Alt Texts of images; rewriting Anchor Texts of Links; etc. Strategic (Search Engine Friendly) Web Designing: Service or Product Architecture Designing, Inpage Links and Navigation Architecture Designing through Keyword-based channels, define SEO friendly CSS codes, optimize web components & resources for SEO, planning page structure for template; etc. HTML Code Rewriting for SEO (W3C Validation, CSS, Cleaning): Rewrite HTML & CSS codes for W3C Compliance to eliminate browser & search engine spider errors and make it compliance for all the browsers. Optimize site's HTML codes with CSS formatting to reduce Code : Content Ratio as well as keep SEO formatting options like H1, bold/strong, font size tags embedded with HTML codes. Clean unnecessary HTML codes to decrease the size of the site to ensure faster load and quick indexing. Social Media Optimization (SMO): Optimizing site for natural & spontaneous link building in online Social Media, Building keyword enriched tags and commercial profiles, submitting site to various social media marketing sites like [url removed, login to view], technoratti, dig, etc. .htaccess Optimization (URL or Mod Rewriting & Redirection, 404 Eror Page): Well conversant in Mod Rewriting for dynamic URLs generated through dynamic sites development softwares, .htaccess optimization for URL redirecting, optimizing 404 error page for SEO purposes though .htaccess. Sitemaps & [url removed, login to view] Installation: Restrict and control Search Engine Spiders aka Robots with [url removed, login to view] file. Install & verify XML-based Google & Yahoo sitemaps to monitor various scrawling parameters by Search Engine Spiders/Robots. Monitor site performance in Google sitemap dashboard for stats like: diagnostics, search queries, Crawl & Index stats, external & internal links, sitelinks (multiple links below the results in SERP). Use various Sitemaps tools for [url removed, login to view], geographical target, enhanced image search, etc. SEO for Multilingual Search Engines (Search Engine Localization): Search Engine Localization is making existing English sites searchable and getting it indexed in Multilingual Search Engines like: [url removed, login to view], [url removed, login to view], [url removed, login to view] etc. Process for Search Engine Localization: Create single page profile in desired language, create simple keyword enriched summary in the desired language with Unicode, use the Unicode summary as Link Title in the Language Tabs of each page that link to the desired language profile (or embed the Unicode anywhere in the page). Web Content Development Technical Copywriting & Corporate Blogging: Content research; on-desk & off-desk information sourcing; competitors' contents analysis; preparing thematic contents; analyze keyword density; perform SEO operations; proofread the contents for duplicate contents through [url removed, login to view]; uploading & blogging the articles; etc. Multi-lingual Content Development: Provide two way communication supports in Chinese (simplified & traditional), other East Asian, Spanish, Arabic, and European languages for webpage contents, emails, fax massages, postal mails, and documents. Refer to item#4 (Language Proficiency) for more information Article, Press Release, and Profile Content Writing: On-desk & off-desk information sourcing, develop thematic contents for articles and press releases, analyze keyword density, optimize article with SEO operations, proof read duplicate content with [url removed, login to view], submit articles & circulate press release, etc. Natural Semantic Twisting: Due to Google's recent Duplicate Content Filter Algorithm update, each web content needs to be unique. Complying with this can increase the cost for getting articles written by experts. However, the same contents can be used by changing meaning of words & rearranging sentence structure. Currently, this is done by automated changes of meaning of words, but not by rearranging sentence structure. Another way to do it naturally is by having the content in another language and translating it back to English. This way no two translations will be the same. Link Building Oneway & Reciprocal Link Building: Searching for valuable link partners & reciprocating links; ensuring strong link page for outbound links (fair linking); link building for other pages giving inbound links; create thematic & quality contents or articles in sites providing inbound links; etc. Directory Submissions: Create unique profile contents within specific number of characters (due to Google's recent Duplicate Content Filter Algorithm), data mine relevant directories for submissions, submit profile contents in the directories, and reciprocate links if necessary. Pay Per Postings - PPP (Forum, Blog Comments, Classifieds Posting): Data mine relevant forum threads and blogs. Promote expertise through comments by Forum & Blog comments post. Create & design classifieds and submit them in various classified sites like craigslist.com. Social Media Bookmarking (Tag Keyword Posting): Optimizing site for natural & spontaneous link building in online Social Media, Building keyword enriched tags and commercial profiles, submitting site to various social media marketing sites like [url removed, login to view], technoratti, digg, [url removed, login to view], etc. Replica Sites in Free Site Hosts (Online Profile Building): Create and design replica sites in free site hosts and sites that provide free profile posting with links, perform SEO operations in the replica sites and profiles, submit the replica site & online profile to Social Media Bookmarking sites. Multilingual Link Building: Data mine for relevant Multilingual directories and online profile building sites, create multilingual profile contents with the help of machine translation, submit links to the multilingual directories. Refer to item#4 (Language Proficiency) for more information Search Engine Marketing (SEM) Performance Monitoring Competition Monitoring: Monitor competitors' SEO activities, monitor & update links according to the competitors' link building activities; use search engine alerts to monitor competitors' activities; spying on competitor's bidden PPC keywords through [url removed, login to view] and [url removed, login to view], etc. Web Analytics Monitoring & Reporting: Monitoring & logging web visits through Statcounter and Google Analytics; observing & interpreting web visitors' behavior; predicting probable sales; predicting probable spying by competitors; conducting marketing & web research for keywords and site upgrade; etc. SEO Parameter Monitoring & Reporting: Search Engine Result Pages (SERPs) rank monitoring & reporting for important keywords; competition monitoring & reporting; link popularity monitoring & reporting; upgrading sites through SEO operations if necessary, etc. Google Alerts: Use Google Alerts efficiently for competitors' SEO activities, link popularity monitoring, search for potential pages for link building, find new clients, etc. Other Search Engine Marketing (SEM) Skills Paid Per Click (PPC) Marketing: Well conversant in Google Adwords, Overture (Yahoo) PPC, & MSN adCenter; calculating PPC parameters like: Return on Investment (ROI), Conversion Rate, Click-through Rate, etc.; using various PPC tools; etc. SEO Tools & Software: Efficient use of Web CEO & Internet Business Promoter (IBP) for Keyword Research, Search Engine Optimization (SEO) Copywriting, Keyword Density Analysis, Validating HTML Codes, Submit sites to various Search Engines (including Multilingual & country specific search engines), In crease Link Popularity by Link Building, SEO Parameter Monitoring & Reporting (see above), etc. Search Engine Reputation Management (SERM): Proficient in pushing specific page downward in Search Engine Result Pages (SERPs) that hurts the reputation of the company. This is done by creating various profiles (increasing the Corporate reputation) and push the profile upward in SERPs through Search Engine Positioning activities. Other Internet Marketing Skills Online Social Media Marketing (SMM): Professional networking in LinkedIn, Xing (previous OpenBC), Plaxo Pulse, Orkut, Facebook, Jobster, and other Online Social Media portals. Search for Search & Internet Marketing professionals through the Search Engines and get connected with them. Share knowledge and expertise with connection. Promote expertise for outsourcing opportunities. Ask expert opinion for taking managerial decisions in critical situations from various Internet Marketing professionals through the Online Social Media. Stay aware about the current trend in Internet Marketing. Online Marketing Campaign & Project Support: Sourcing resources and information for the online marketing campaign, Prepare outline & strategy for marketing, device service and product architecture, prepare project guideline & timeline, design presentation for marketing campaign, writing detailed report for online marketing campaigns, mass correspondence, etc. Email & Other Direct E-Marketing Skills Marketing Data Mining: Information resource collection, information research, client analysis, client tracking, service diversification opportunities analysis, etc. by efficiently utilizing the Search Engines through strategic keywords, online directories, and yellow page (online & offline), etc. Email Extraction: Extracting email address from any available file format, address book, emails, Webpages, online & offline yellow pages, domains, and from search engine result pages (SERPs) through keywords. Address Book Maintenance, Utilities, & Addins: Maintaining dynamic address book, manage address book for collective/mass emailing, utilize various email utilities & add-ins for mail client (e.g. Plaxo). E-mail publishing and Circulation/Mass Mailing: Email-merging, using strategic templates for promotion, balancing weight/size of the email through external reference, use mail tags, circulate & mass mailing using campaign softwares, outlook express or other client mail software, etc. SMS Marketing: Client cellphone number data mining, Client cellphone number database management, SMS merge through SMS Marketing interface, SMS campaign management, SMS circulation, etc.
$22 USD/Giờ
1 Nhận xét
  • 100%Công việc đã Hoàn thành
  • 100%Đúng ngân sách
  • 100%Đúng hạn
  • N/ATỉ lệ thuê lại


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Trải nghiệm

Internet Marketing Consultant and Enlisted Trainer

Aug 2012

Conducted 2 workshops on "SEO Fundamentals" with BASIS (Bangladesh Association of Software and Information Services), largest association of Software/BPO-based companies in Bangladesh. Currently working as Social Media Marketing Consultant for the event Soft-Expo in 2012 hosted by them.

Digital Marketing Strategist

Jul 2012

- SEO Strategies - PPC Strategies - Social Media Marketing Strategies - Online Reputation Management - Online Lead Generation

Business Development Director, Advisor cum ToT Trainer

Aug 2011

NIHRD (National Institute of Human Resource Development) is one of the largest institutes for creating online marketing professionals and web entrepreneurs in Bangladesh. Conducted 2 Trainings of Trainers (ToT) for the institution and also enlisted as Honorary Advisor for their organization.

Admin, Founder, and Voluntary Moderator

Jan 2011

BIMPA (Bangladesh Internet Marketing Professionals Association) is a Facebook-based group and the largest group for internet marketing professionals in Bangladesh. Actively participating in the group for helping the internet marketing community of Bangladesh, online reputation building, etc.

SEM Account Manager

Jan 2010 - Jun 2012 (2 years)

Working on SEO, SEM, SMM, PPC, Affiliate Marketing, and Lead Generation for various clients from USA (mostly New York based), Germany, South Korea, etc. Responsibilities: - Interactive Marketing Account Management and Reporting - Client Consultancy for DYI SEO Suggestions - Search Engine Optimization (SEO) - SEO for CMS and Ecommerce Sites, like: WordPress & Joomla - Blog Marketing - Social Media Marketing (SMM) - Pay Per Click (PPC) - Multilingual and Localization SEO - Multilingual Market

PPC Consultant

Nov 2009 - Dec 2009 (1 month)

Worked for getting 3,000,000 clicks from Arabic Audience on behalf of Blueliner Marketing, LLC for a Arabic Social Media site. Platforms and tools: - Google AdWords (Editor) - Affinity PPC and RON Ads - Facebook PPC Ads - Bing PPC - Microsoft Advertising Intelligence tools for Excel 2007 - AdEngage RON Ads

Associate Manager, Web Marketing Solution

Sep 2008 - Nov 2009 (1 year)

Grameen Solutions is one of the best IT & Software Development Company in Bangladesh providing development and Software & Web Solution, Corporate Solution, Web Marketing Solution, Telecommunication Solution, Health Care Solution, Systems Integration, Database Solution, Solutions to End Poverty (STEP) and various IT & Business Consultancy. Grameen Solutions is partners of: IBM, Microsoft, Intel, CISCO, VonAir, Anabase, UTC Associates, and a lot others. Responsibilities: - Managing Internet Ma

Business Development Associate (SEO, SEM, SMM Specialist)

Jan 2008 - Sep 2008 (8 months)

Business Development Associate for the leading Web & Software Development Offshore Outsourcing company in Bangladesh. Duties: - Keyword or Keyphrase Research - Search Engine Optimization (SEO) - Webcopy & Marketing Content Development - Link Building - Search Engine Marketing (SEM) - Social Media Optimization (SMO) - Social Media Marketing (SMM) - E-Marketing - Web Design & Development - Marketing Strategy Development and Analysis.

Giáo dục


1998 - 2001 (3 years)

Bằng Cấp

Business Writing (2012)


Business Writing Test Scores [url removed, login to view]

Internet Industry Knowledge (2012)


Internet Industry Knowledge Test Scores [url removed, login to view]

Internet Technology Fundamentals (2012)


Internet Technology Fundamentals Test Scores: [url removed, login to view]

Marketing Strategy (2012)


Marketing Strategy Test Scores [url removed, login to view]

Các xuất bản

Opinion: Is SERP Bounce a Ranking Signal or a Quality Factor for SEO?

My first article on Search Engine Journal regarding a debated issue and change by Google. See the article here: [url removed, login to view]

The Real Size of the QR Codes Market

My first exclusive article on Social Media Today. See the article at [url removed, login to view]

13 Prophecies of Internet Marketing

My guest blog on Marketing Pilgrim in 2008. There I prophecised many issues that are true today. e.g. I prophecised about Google Search Preview and Instant Search long before Google implemented them. See more about the prophecies at: [url removed, login to view]

How to Write Hundreds of Unique Articles from One Article with MS Excel - Article Theme Versioning

I wrote about Content Spinning using MS Excel in 2009. The term content was not much popular during that time. However, this was one of the most advanced idea for content spinning during that time. Se more about it at: [url removed, login to view]

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