Comptoirs de France Catering Brochure
Well-established in China, Comptoirs de France is a French bakery with numerous venues in Beijing. As Comptoirs de France decided to expand into catering, Pinyin Studio was contacted to create a brochure presenting the company and its new business. The aim was to differentiate the company's catering business from it's normal operations. This meant stepping away from the company's usual visual identity and use vivid colors that together with the sober layout still would convey the company's elegant and chic image. New and more artistic still life photos were also taken of the food in order to enhance these aspects.
Pinyin Studio is a graphic design company active within the fields of publishing, web design, advertising, visual identity creation and photography. While based in Beijing, we do not limit our scope to any particular continent. Employing art directors from ESAG Penninghen in Paris, the world's top school for graphic design, our job is to provide creative, world-class design to clients from all parts of the world. The concept of versatility is essential to our work: We are specialized in offering a French style of design adapted to the Chinese market and we also work with clients in Europe, providing high-class design at competitive pricing. Our cross-cultural ambitions are reflected by our name as "pinyin" refers to the system used to transcribe Chinese characters into roman letters. Being composed of an international team, Pinyin Studio is able to assist you in English and Chinese as well as French and Swedish.