POMOcreative

[login to view URL] We have worked with many of our clients to assist them in developing strategic marketing plans. These plans identify and segment their target market using statistical and primary data sources, identify consumer preferences and propose strategies for communicating effectively to these markets either through niche media, mass media or direct media. Without a strategic marketing plan it is impossible to know whether your advertising or communications are reaching your target market. Another component of these plans incorporates recommendations as to how to access data that might not be currently available to you. For example, if your target market was hairdressers in the Queensland coastal region we would recommend and cost the supply of a database of potential customers. Many of these databases are available for purchase and form one example of how we can help you to not only identify but reach your target market. We cost and implement your plan. We review the strategy for success and refine and revisit the strategy as often as required in order to ensure your getting the maximum value for your spend. The end result is that POMO's clients grow their businesses by communicating with their market through the most effective media and with the most acceptable (highly targeted) messages and visual communication strategies.