RESUME & CLIENT LISTING
Sled Dog Design - graphic design that's doggone good!
noun: A hard-working dog trained to draw a sled usually in a team.
verb: To formulate a plan, a strategy. To plan out in systematic, usually graphic form. To create in an artistic, highly skilled manner.
Employment History and Experience
Owner Sled Dog Design Charlotte, North Carolina January 1, 2005 — Present
Own and operate Sled Dog Design — a freelance graphic design and strategic marketing firm. Sled Dog Design specializes in logo design, business packages, and printed direct mail marketing materials such as catalogs, post cards, and newsletters. However, I am experienced in all facets of the industry including internet and targeted marketing. I’ve successfully managed million dollar marketing budgets, but can also help you to make the most out of a limited budget.
Advertising Manager Software Express Charlotte, North Carolina October 2000 — October 2004
Responsible for all printed materials, including semi-annual 116 page full-color catalog for a software reseller in the academic market. Daily work includes designing ads, writing advertising copy, setting pricing and developing new publisher and distributor relationships. Also maintain an online catalog of 10,000 products. Work directly with Adobe, Macromedia, Symantec, Microsoft and dozens of other publishers to design and implement complete marketing campaigns and promotions for the education sector.
Pre-Press Manager Master Press Graphics Charlotte, North Carolina January 2000 — October 2000
Manage the Design, Digital and Pre-Press departments for a printing company. Implemented new work flow, scheduling, and proofing procedures, and established a job tracking system and customer feedback mechanism—all of which dramatically reduced re-dos, while improving on-time performance. Instrumental in launch and marketing of company’s new print-on-demand division.
Graphic Designer AlphaGraphics Charlotte, North Carolina March 1998 — December 1999
Responsible for design, digital and pre-press functions at an ISO Certified printing company.
Publications Coordinator Wynwood Pacific Tacoma, Washington April 1997 — November 1997
Identify, design and produce strategic marketing materials for a financial services firm.
Promotions Coordinator Wright Group Publishing Bothell, Washington July 1996 — March 1997
Design, write and edit marketing materials for the sales force of an international educational book publisher.
Client Services Manager Wood Communications Group Madison, Wisconsin June 1993 — June 1996
Responsible for publication layouts as well as the production of all printed materials at a public relations agency.
Illinois State University Graduate of the University’s Honors Program
Bachelor of Science: Public Relations
Bachelor of Science: Agriculture
Continuing Education: To date, I have completed over 50 professional development seminars, webinars, and community college courses in topics ranging from email marketing to print buying to small business ownership.
Certified Advanced Adobe Photoshop user.
References and a portfolio of work samples are available upon request. Online portfolio at
I am proud to bring 15 years of professional design experience to the management and operation of Sled Dog Design — a freelance graphic design and strategic marketing firm. I am experienced in all facets of graphic design, but specialize in logo design, business packages, and printed direct mail marketing materials such as catalogs, post cards, and newsletters. In addition to several years at a public relations firm, I have worked directly in and around the printing and publishing industry for over 10 years.
My diverse background and experience ensures you are receiving knowledgeable advice from an experienced professional. As my company name implies, I use a team approach to design by partnering with you to create a well- thought-out strategic plan for all your graphic design needs.
Contact Sled Dog Design for all your graphic design and marketing projects.
Mac and Windows Software
Areas of Expertise
Layout and Design
Trade Show Materials
Photo and Text Scanning
National and International Clients
Adobe 8 catalog ads, 10 direct mailers, 2 national trade shows
Aladdin 5 catalog ads
American Standard employee business cards
Autodesk 2 catalog ads, 3 email marketing campaigns
Century 21 Realtor® brochure
Compaq 2 catalog ads
Computer Associates 2 catalog ads
Corel 4 catalog ads, 1 direct mailer
Disney 12 catalog ads
Macromedia 6 catalog ads, 1 direct mailer, 7 email marketing campaigns
McAfee 1 catalog ad, 2 catalog inserts, 6 email marketing campaigns
Microsoft 4 catalog ads, 4 email marketing campaigns
Murphy Oil Corp. annual report, 12 employee newsletters, 10 newspaper ads, large format presentation materials
Nikon Digital Cameras 1 catalog ad
PalmOne Handhelds 2 catalog ads
Software Express 8 catalogs, 35 direct mailers, 4 national trade shows, large format presentation materials
Sony Digital Cameras 1 catalog ad
Symantec 8 catalog ads, 14 direct mailers, 10 email marketing campaigns, 3 national trade shows
The Wright Group 6 catalogs, 2 posters, 4 flyers, 8 employee newsletters
Wacom 3 catalog ads, 3 flyers
Wynwood Pacific annual report, 4 investor newsletters, 1 direct mailer
Charlotte Area Clients
Anne Springs Close Greenway 2 brochures
BellSouth employee business cards
Failure Free Reading 2 catalog ads
Homeland Energy Solutions logo design, employee business cards
JA Jones 10 employee newsletters
Paul Beauné NY Salon logo design, business cards, direct mail post card
River Hills CC 8 member newsletters
US LEC employee business cards, letterhead, envelopes
Copyright 2005 Sled Dog Design