Hình đại diện của rodrigocasagrand
@rodrigocasagrand
Cờ của Brazil São Paulo, Brazil
Làm thành viên từ 7 tháng 7, 2020
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rodrigocasagrand

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My name is Rodrigo and I graduated in Business Administration in University of São Paulo (Brasil) and I am really passionate about technology and entrepreneurship. This passion started when I created my first business that was a marketplace where teachers could sell video courses to students. At this time, I started programming and since then (8 years ago) I have tried to develop tech skills and worked for different tech Brazilian startups, such as Tripda and iFood. On these companies I worked inside Data & Analytics / Marketing Teams, and this gave me the opportunity to stay inside of really important areas for businesses nowadays. For example, in iFood I could work being the connector point between Data / Tech & Marketing team, creating and helping to manage campaings and segmentations that could impact positively the business goals. On these experiences I could be in contact with a lot of the Best Practices when you are developing tech projects such as Agile/Scrum Metodologies. Now, I am currently working in Multech Services, a company focused in developing a wide variety of tech projects: [login to view URL]
$15 USD/hr
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Item portfolio

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Trải nghiệm

Co Founder

Jan 2020

● Platform development and technological infrastructure implementation ● Brand Development ● Strategic Planning and business modulation

Head of Marketing & Data

Aug 2019 - Oct 2019 (2 months)

● Structuring and execution of Marketing campaigns to publicize the event Innovation Awards Latam 2019 ● Assistance in the planning and operational execution of the awards delivery event ● Consolidation of results, content production / execution of post-event Marketing campaigns

Marketing Data Analyst

Jan 2018 - Oct 2018 (9 months)

● Creation of reports and analyzes focused on generating insights to the business and to all areas of Marketing. ● Definition of data for customer segmentations with the Data Engineering / Science team. ● Evaluation, implementation and maintenance of Marketing tools. ● Creation of routines for synchronizing internal data with external tools. ● Definitions, study or use of metrics to explain Marketing performance.

CRM Analyst Jr.

Jul 2016 - Jan 2018 (1 year)

● Definition and structuring of the strategy, processes and tools for the CRM area ● Creation of promotional campaigns focused on churn retention and increased repurchase ● Creation, selection and sharing of customer segments to other areas ● Performing customer base surveys

CRM Analyst Jr.

Jan 2016 - Jan 2016 (1 month)

● Structuring of CRM processes and tools ● CRM goals and strategies definition for Tripda Brasil ● Disclosure of campaigns and promotions ● Service, support and relationship with users

Business Intelligence Intern

Oct 2015 - Dec 2015 (2 months)

● Support in the creation of internal tools ● Studies and data analysis to generate business insights ● Creation and improvement of management reports

Co Founder

Oct 2014 - Sep 2015 (11 months)

● Development of the platform backend ● Elaboration, execution and control of the product RoadMap ● Planning and structuring the Analytics System (Google Analytics) ● Creating and validating hypotheses with users ● Financial planning and control

Finance Intern

Jan 2013 - Jan 2013 (1 month)

● Financial planning and control of the Deodorant category ● Financial support to the Marketing and Trade Marketing teams in controlling funds and evaluating promotions ● Development of a tool to improve the closing process and expenses planning of the Marketing team ● Support in the preparation and evaluation of plans for new product launches

Giáo dục

Bachelor in Business Management

2010 - 2014 (4 years)

Exchange Program (1 semester) - Business Management

2013 - 2013 (1 month)

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