Award-winner & impact focused Sr. UI UX Designer with multidisciplinary experience in product design, ideation to development, discovery workshop, product design, branding and go-to-market strategy. Worked with C-levels from Fortune 500, Silicon Valley and Apple to convert "ideas in the air" to a clickable MVP prototype for investor pitch and to win funding rounds. I conduct discovery workshop based on 4D design thinking process. 1. Discover - Understand business, pain points, stakeholders and vision to create BMC. I conduct Interviews, create empathy maps, perform SWOT analysis, do market research and suggest the ideas that can add value. 2. Define & Ideate - User Personas, mind maps, user flows, detailed customer journeys, module feature list to finalize the scope. 3. Design - Prepare moodboard, review with stakeholders. Begin wireframes (clickable prototype) leading towards UI Design. 4. Deliver (Test & Deliver) After usability testing with stakeholder, will conduct handover meeting with FE team to give design walkthrough and share design language. Output of Discovery workshop can help teams to - Visualize end to end experience of MVP. - Decide dev stack and plan solution architecture. - BA to write user stories leading to test cases for QA. - Development roadmap and estimates. Delivered ERP, CRMs and marketing websites for 25+ industry verticals based on design thinking fundamentals.