Every B2B business owner recognises the potential of Linkedin as a lead generation channel but very few are able to get what they want from the platform, often resorting to spammy tactics that risk alienating the very audience they're trying to attract. There are 3 key strategies that have been proven time-and-time again to deliver leads for as little as £5 each and actual sales enquiries for as little as £25 each. No need for expensive marketing agencies or third-party services. If you have the inclination and the time, this is activity you can run yourself in as little as 30-40 minutes per day. Perfect positioning + Organic content & outreach Perfect positioning + Low cost Linkedin Ads Perfect positioning + Cold email to Linkedin audiences Run them all together and you've got a powerful, cost-effective, scalable business growth system you can rely on. Unfortunately, many ignore the first part and experience tumbleweeds, blaming the channels they're using rather than the real issue. In most cases: * It's not the outreach channels you're using * And it's not your proposition It's what you're saying, how you're saying it and who you're saying it to. In other words, how you have positioned yourself. Positioning is the act of designing your company's offering and image to occupy a distinctive place in the mind of a specific target market. Get it wrong, and: ❌ You'll always be chasing leads rather than attracting sales enquiries ❌ Your marketing will always be high cost, low return ❌ You won't have control over your sales pipeline Get it right, and: ✅ Your ICP will self-identify and see you as the solution to their problem ✅ Your marketing will switch to low cost, high return ✅ You'll have a fully controllable sales pipeline that will scale with you I help B2B business use powerful AI tools to craft positioning that allows their ideal customers to self identify and recognise you as the solution to their problem. We then combine that magnetic positioning with the 3 powerful outreach strategies listed above, to generate daily, low cost leads that keep your pipeline full. This can be done on a 'I teach you' basis or if you prefer I can run the activity for you.