Prashant M.

User-experience designer adept in researching, forecasting, identifying and incorporating consumer needs into user-centered Web site designs. Expertise includes: User Research: Improve Web site alignment with customer needs through user research that includes in-depth interviews, contextual inquiries and field/diary studies. Persona Creation: Lead persona creation to optimize user journeys, develop site maps and construct wireframes enabling effortless navigation. Interaction design and documentation Personas, user scenarios, UX specs, task flows, wireframes, site maps, storyboards, taxonomies, task flows, wireframes, mockups, prototypes, localization, accessibility, visual design and design patterns. Prototyping and production Low and high fidelity mockups on paper, with Photoshop, HTML,Pencil,figma, sketch, Adobe xd. Specialty in working directly with developers and testers to make what's designed happen in code. Writing & illustrating brand and usage guidelines. Optimizing images, formatting text, sourcing stock photography