If you were to ask me, "Josh, what is it that you do..?" I'd say design. I started directing television commercials early April 2000; after only about 5 years working in production.
We were in a new millennium and people were willing to try new things. Anything seemed possible. The atmosphere of almost everything back then was electric and constantly changing. Evolving right before us and opening up a plentitude of possibilities; that the past 2 decades, have found me in most segments of the advertising industry in and around the region, not only as a TVC director but also as creative director a couple of times. My last engagement was at DENTSU Malaysia, where I was contracted as Creative Innovation Specialist.
This journey of mine has been extremely fulfilling thus far, however I feel its about time I widen my horizon and see what else is out there. In short, I’m game for change and am eager to delve once again into a challenge.
HI, my name is Joshua Fernandez.
Since mid 2003, I have been working regionally as a freelance Commercial Director for a number of Advertising Agencies and production companies mainly in Kuala Lumpur, Singapore, Jakarta, Hong Kong, Shanghai and Thailand; developing television commercials that are market specific, which could only be achieved by understanding consumer dynamics and its subtle nuances within each market. Requiring me to be actively observant.