Sabrena S.

- Manage all marketing aspects for Auto Rental News, F&I and Showroom, Auto Dealer Monthly and Heavy Duty Trucking Magazine's. - Develop audience marketing strategy and specific marketing plans for all four magazines, websites, and e-newsletters - Work with publishers to determine demographic and auditing targets, monitor progress to audit goals, and manage BPA auditing process - Prepare and manage annual audience marketing budgets - Research and analyze markets, i.e. business intelligence, competitive analysis, etc. - Plan, execute, and analyze all promotions, including but not limited to: direct mail, insert cards, email, coverwraps, bills and renewals, telemarketing - Review and submit regular reports for publishers and Sr. Management -Manage and maintain PPC and Remarketing campaigns -Manage and coordinate company sold webinars, from inception to completion- Average 5-10 webinars per year