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EXPLORE
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$12 USD / Hour
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India (9:58 AM)
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Joined on May 29, 2005
$12 USD / Hour
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An experienced digital marketing professional with a Masters in English, I have over 11 years of experience in the PPC domain having grown into a specialist also in Social Media Marketing. I am currently providing digital marketing solutions for clients in the US. My field of expertise includes creation, performance management, and reporting of advertising campaigns in Google Ads, Facebook, Linkedin, Twitter, Sharpspring (Retargeting)
No reviews to see here!
Experience
Digital Marketing Consultant
Jul, 2019 - Present
•
6 years, 4 months
VIEWS Digital Marketing Agency
Jul, 2019 - Present
•
6 years, 4 months
- Create, modify, improve and monitor ad campaigns in Google Ad (Search and Display), Facebook, Twitter, Linkedin, Sharpspring/Perfect Audience - Develop on-page and external blogs - Set conversion goals on Google Analytics, pull reports from Google Analytics - Create, preview, publish schema tags and GA tags on Google Tag Manager - Monitor TEADS campaigns and publish reports - Extensively use Google Data Studio for creating from scratch monthly and weekly Data Studio reports per client needs
Jul, 2019 - Present
•
6 years, 4 months
Senior Web Analyst
Mar, 2018 - May, 2018
•
2 months
Intellisense
Mar, 2018 - May, 2018
•
2 months
- Creating search campaigns from scratch on Google Adwords - Creating Facebook ad campaigns - Pulling reports to assess performance - Making recommendations for improvement of account performance - Developing PPC training content - Undergoing training on Google Analytics, Facebook ads, Display ads - Working with tools like SEMRush, Basecamp
Mar, 2018 - May, 2018
•
2 months
Yahoo
Jul, 2014 - Feb, 2017
•
2 years, 7 months
Supervisor
Oct, 2015 - Feb, 2017
•
1 year, 4 months
Managed a team of Creative and Senior Creative Analysts working on Bing Ads and Gemini Search campaigns. In addition, also led the internal training team, streamlined the internal training process, took efforts towards increasing collaboration between teams, both in and outside of the country. Also, introduced new methods to enhance team bonding and sharing of information as well as ways of recognizing team member contributions.
Senior Creative Analyst
Jul, 2014 - Sep, 2015
•
1 year, 2 months
Handled strategic books of business, crucial partners and challenging task requests •Worked with the Creative Strategist to identify, prioritize and provide necessary service and proactive advice for improvement of assigned accounts •Served as the go-to person in the team on Bing and Gemini •Provided training on various topics for internal teams, as also for a client, The Search Agency. Also, introduced new ways of conducting training – role playing and case studies
Jul, 2014 - Feb, 2017
•
2 years, 7 months
Education
P.G. Diploma in Journalism
2001 - 2002
•
1 year
India
2001 - 2002
•
1 year
University of Calcutta
1998 - 2000
•
2 years
M.A.
India
1998 - 2000
•
2 years
University of Calcutta
1994 - 1997
•
3 years
B.A.
India
1994 - 1997
•
3 years
Qualifications
Bing Ads Certification
2022
Microsoft
The certification has helped build an understanding of the search advertising ecosystem, including the Microsoft Advertising platform, solutions, and search best practices.
2022
Google Ads Display Certification
2021
Google Ads Academy (Skillshop)
By earning the Google Ads Display Certification, I am able to : "- Translate a vision for online marketing into a coherent digital marketing strategy - Develop a Google Display strategy with wider company marketing plans - Generate a plan to increase awareness, consideration, action and retention using Google Display - Develop a plan to reach new and existing customers with Google Display Audiences - Ensure Display marketing plan is in alignment with digital marketing budget"
2021
Teads Ad Manager 101
2020
Teads Academy
This certification has provided the background on how Teads Ad Manager can be used as a solution for scaling with brand safety and premium publications, end-to-end solution offerings, intuitive UI, and identifying campaign objectives on the platform.
2020
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