Witness Consumer Awareness Poster
Client: Witness Project: Public Awareness Poster Campaign Brief: To design a series of typographic posters to bring awareness of human rights issues from around the world. Execution: My intention in these posters was to tell the story of the human rights abuses that occur throughout the world and paint the picture through those words. The copy is simply a catalogue of all the human rights infringements that have been recorded by the United Nations in the last decade alone. The images are from various corners of the globe, touching on human rights issues such as rape, imprisonment, and human testing. The design is intended to be simple and to the point. The choice of keeping all images and type in grayscale means that production would be cheap and not place strain on the already tight budget of a not-for-profit organization like Witness.
SWATT Design Ltd. is an independent graphic design studio based in Hampshire UK, specialising in targeted bespoke graphic design and marketing for print. Our mission is to help our clients and their products to look their best through targeted, creative graphic design in the form of branding, advertising, packaging, and print literature. We understand that sometimes things can get lost in translation, especially when dealing with creative. Which is why we don't use account managers like a lot of the big agencies; you deal directly with the designer who is creating your material from brief right through to final production. This also keeps our overheads nice and low so you not only get great design, but you get it at a competitive price too. We value honesty, integrity, and quality; and feel that these values should never be compromised by budget. We strive to not only meet your design requirements but to exceed them through understanding you, your business, and your customer as thoroughly as our own. Then taking that understanding and crafting it into design that makes a real difference.